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Who What Wear Announces Plans to Launch New Shopping App

* Who What Wear announces new shopping app coming soon
* The app will make shopping on the phone simple
* Featured brands include Barneys New York, Forever 21 and Moda Operandi

Who What Wear has revealed plans to launch a new shopping app. In an announcement on the publication’s website, the founders made a brief announcement and promised more details to follow next week. The app will feature items from over 30 retailers and 2,000 brands, with more than 70,000 products for sale all available with one “seamless checkout.”

The fashion and lifestyle blog has grown tremendously over the past couple of years, including the addition of their fashion line, available at Target. The shopping app will consist of a variety of shopable fashion items, curated by their editors and will also feature current fashion trends and reveal exclusive new arrivals, by integrating editorial and e-commerce–a skill that they have undeniably mastered.

The app’s goal is to make shopping right from your phone “dangerously easy,” and will feature products and apparel that spans across all price points to keep shoppers of all budgets covered. Participating retailers will include, Forever 21, Barneys New York, Moda Operandi and Urban Outfitters.

Other perks of the shopping app include auto-generated discount codes, which the app will find for you, and three-day shipping on each item ordered through the app.