Proctor & Gamble Invests in Men’s Grooming Market With King C. Gillette, a New Line of Beard Care Products

king c gillette reviews
Product Photo Courtesy of Amazon

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Any well-groomed guy will tell you that plenty goes into having a magnificent beard. It takes a lot more than simply growing out facial hair and throwing away your cheap disposable razors. To grow a truly epic beard, you actually need just as many, if not more, grooming products. And that’s exactly the thinking behind King C. Gillette, a new men’s grooming brand dedicated to maintaining facial hair. This line was officially launched in Spring 2020, and it includes beard care essentials like razors, beard trimmers, shaving cream and beard wash.

King C. Gillette is a new offshoot of men’s shaving stalwart Gillette, a Proctor & Gamble brand. While the line itself is new, the research and lineage behind it is not. The line is named after Gillette founder King Camp Gillette, the mastermind behind the iconic double-edged safety razor that he perfected way back in 1901. Incredibly, King C. Gillette has more than a century of grooming expertise behind it, yet all of the line’s offerings are decidedly modern, like luxe beard wash and beard oil. The full range of King C. Gillette beard care products is divided into three categories: Shave and Edge, Trim and Care.

“We’re excited to announce the launch of the King C. Gillette range — the first complete lineup of products and tools designed for men with facial hair,” Gary Coombe, CEO of Gillette, said in a recent press release. “Our founder King C. Gillette revolutionized the male grooming experience more than a century ago, and so it is fitting that this new brand bears his name. All men have their own grooming styles and rituals which is personal to them, and so we’ve put all our years of shaving experience together with the very best razor, hair and skin care technologies to create this full range of tools, accessories and care products to meet all the grooming needs of all men. It’s the one-stop-shop for grooming that men have been looking for.”

King C. Gillette products have their own signature scent, which was created by Gillette’s own team of perfumers working with an international fragrance house and trend experts. They envisioned a fragrance that represents the brand’s heritage and history, with a fresh take on masculinity. King C. Gillette’s signature scent features top notes of cardamom and ginger, heart notes of lavender and bourbon oil, and base notes of patchouli and sandalwood.

We got our hands on the brand’s new beard balm, and we can verify it has a great guy-friendly scent. (King C. Gillette products have that classic shaving cream and aftershave smell, in the best possible way, with a little something extra on top.) We’re suckers for excellent beard care products, and we’re always excited to see a major player like Gillette expand this growing market.

As a new release, King C. Gillette reviews are few and far between, but we’ve been impressed with everything we’ve seen so far. Get your beard into high gear with the best of King C. Gillette’s grooming offerings


1. King C. Gillette Double Edge Safety Razor

For an old school shave, reach for the new double-edged safety razor, which debuted over a century ago. Over 100 years of know-how was funneled into its functional and heritage-inspired design. This type of razor is especially adept at edging clean sideburns and strong beard lines for that perfectly groomed look. The single blade razor offers optimum control and has a chrome-plated handle to ensure it has staying power. It comes with five top quality platinum-coated stainless steel double-edged razor blades. To be honest, SPY editors have never liked the Gillette Fusion razor system, which is overpriced and overdesigned. However, this impressive safety razor is a welcome change of pace.

King C. Gillette Double Edge Safety Razor Chrome Plated Handle with 5 pack Platinum Coated Refills Courtesy of Amazon

2. King C. Gillette Men’s Beard and Face Wash

There are plenty of beard washes and face washes out there. But you can save yourself a lot of counter space and time by opting for this two-in-one formula that’s literally twice as nice. The mild cleanser is tough on dirt and oil, gently removing it from your skin and beard, leaving both smooth and smellin great. To satisfy your face, the formula is spiked with coconut water, avocado oil and argan oil to majorly moisturize and nourish. The brand’s patented hair conditioning technology was specifically designed for beard hair. Finally, a touch of menthol delivers a cooling sensation to the skin, leaving it extra refreshed.

King C. Gillette Men’s Beard and Face Wash Courtesy of Amazon

3. King C. Gillette Beard Oil


Worthy whiskers likely have one thing in common: A great beard oil. King C. Gillette’s beard oil is a standout for its multitasking, non-greasy formula that is light as air and conditions your beard as well as the skin underneath it, which tends to be extra dry. It only takes a few drops every day to see a major difference in softness. The formula is made with 99% plant-based oils, including argan, jojoba, avocado, macadamia seed and almond oils. The brand’s signature scent — with bergamot, geranium and cedarwood — leaves your beard smelling fantastic.

King C. Gillette Beard Oil Courtesy of Amazon

4. King C. Gillette Cordless Men’s Beard Trimmer Kit

A quality beard trimmer is a must-have in any guy’s beard tool arsenal. King C. Gillette’s beard trimmer kit covers all the bases. It comes with three comb attachments to keep every style of beard neat and tidy. There’s a stubble 1 millimeter, short 3-11 millimeters and long 13-21 millimeters. The blades are super sharp to ensure the look you crave, plus its cordless design means you won’t have to struggle with any wires in front of the sink, making it that much easier to navigate. A rechargeable battery delivers 50 minutes of trimming time every time you juice it up. Best of all, the head and combs are washable in the sink for easy maintenance and the kit also includes a cleaning brush.

King C. Gillette Cordless Men’s Beard Trimmer Kit Courtesy of Amazon

5. King C. Gillette Men’s Transparent Shave Gel

One of the pitfalls of most shaving creams is it’s hard to see exactly what you’re doing, which is why King C. Gillette launched a transparent shave gel. Totally clear and non-foaming, you can see precisely where the product is, allowing you to shave with the utmost precision. That’s what also makes it ideal for edging. Featuring King C. Gillette’s signature scent, it’s also infused with aloe vera and white tea extract to nurture hair and skin.

King C. Gillette Men’s Transparent Shave Gel Courtesy of Amazon

6. King C. Gillette Complete Men’s Beard Care Gift Set

The King C. Gillette Complete Men’s Beard Care Gift Set is one of the best Christmas gifts for men, so we totally get it if you just want to give this to yourself! Consider it a one-stop-shop to growing and maintaining a great beard. The kit includes the Double Edge Safety Razor and 5 Double Edge Blades, Beard Wash, Shave Gel, Beard Oil and a Beard Balm. The Beard Balm is the ultimate conditioner for your facial hair, tapping into the hydrating powers of rich cocoa butter, argan oil and shea butter to leave it soft and smooth.

King C. Gillette Complete Men's Beard Care Gift Set Courtesy of Amazon

7. King C. Gillette Men’s Beard Care Gift Set

Another great grooming gift for Christmas, this men’s grooming kit is perfect for the guy in your life who is just starting to get into the art of perfecting his beard. The starter kit comes with King C. Gillette’s Beard Wash, Shave Gel and Beard Oil. The trio of products has the brand’s delightful signature scent, a blend of bergamot, geranium and cedarwood, so their beard will definitely be left looking and smelling great.

King C. Gillette Men's Beard Care Gift Set Courtesy of Amazon