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SPY Guide: The Best Indie Beauty Brands Of 2018 (So Far)

* Replenish your beauty must-haves with these new products
* The latest round of indie beauty brands set to take the world by storm
* Mio Skincare, Hatch Mama, Peace Out Pores, Fillerina and more

If you’re in the market for new and upcoming beauty products, you’re in luck. You may not have heard of these indie beauty brands just yet, but they’ll be a household name soon enough. From nourishing belly masks for mommies-to-be to skin-perfecting pore strips, we’ve rounded up the latest beauty stories worth checking out.


C’est Moi Beauty


Skin care and cosmetics are two industries that are booming right now, thanks – in part – to the soaring popularity of K-beauty and YouTube beauty gurus. But when it comes to products that are safe and age-appropriate for tweens and teenagers, the options are limited. Now, the new tween beauty brand, C’est Moi, is seeking to fill in that gap with a comprehensive line of skin care and color cosmetics designed specifically for this age group.

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Image courtesy of Target

On The Record: C’est Moi Beauty’s Jennifer Saul On Her New Skin Care Line For Teens & Tweens


Mio Skincare


Your skin deserves the best care possible. After all, it is your biggest organ and a major factor in your outward appearance. But with a million choices available, choosing the right skin care for you can be a chore. In our opinion, Mio Skincare has some of the best products on the market. The company promises creams, serums and more that really work, yet are as free from as many nasty and harmful ingredients as possible.

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Image courtesy of Dermstore

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The idea of being able to plump your pout with “fillers” without having to go to your derm sounds like a dream come true to us. While this technology hasn’t really come into fruition yet, the innovative skin care line, Fillerina, offers a comprehensive collection of products that are supposedly the next best thing to injectable cosmetic fillers.

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Image courtesy of Amazon

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BeautyRX by Dr Schultz


Using Vitamin C topically has clinically-proven benefits to the skin in a wide range of areas, from softening fine lines to brightening dullness to free-radical protection, but like most effective products, not all Vitamin C products are created equal. We sat down with NYC dermatologist Dr. Neal Schultz, the creator of the luxury skincare line BeautyRx by Dr. Schultz, to get the low down on why and how we should be using Vitamin C in our skincare regimen to ensure we’re getting the most out of it.

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Image courtesy of Dermstore

On The Record: This NYC Dermatologist Explains Why We Need To Be Using Vitamin C Skincare




When she wasn’t battling the Mighty Morphin Power Rangers on the kids show Power Rangers, Jennifer Yen found herself battling a slew of skin care problems, ranging from acne to psoriasis due to the heavy stage makeup and intense lighting conditions she had to deal with for her role as the sultry villain, Vypra. After the franchise came to an end in 2001, Yen was inspired to create a line of skin care that drew influence from ancient Chinese wisdom passed down to her from her grandmother, and to attempt to heal the damage left on her skin. And thus, Purlisse was born.

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Image courtesy of Dermstore

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Hatch Mama


As wonderful as pregnancy can be, there are some natural side effects and/or symptoms that can leave you feeling unfamiliar in your own skin. One of them is stretch marks. While they are more common and natural than one might think, there are steps that can be taken to help keep a smooth belly and make stretch marks less likely to appear. The Belly Mask by Hatch Mama is a stretch mark minimizing sheet mask that works like a facial for your belly when pregnant. Get more details below.

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Image courtesy of Hatch Mama

The “Belly Mask” Is A Real Thing You Can Use To Stop Stretch Marks In Their Tracks


Peace Out Pores


Peace Out is reinventing the old-school pore strip that we all grew up with. This oil-absorbing and detoxifying kit comes with 4 pore strips and 4 blackhead-specific strips containing pore-refining actives that will help prevent and control blackheads and minimize the appearance of enlarged pores.

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Image courtesy of Sephora

Peace Out Pores: How to Get Rid of Oil & Reduce Enlarged Pores While You Sleep




There are countless kinds of dry shampoos popping up on the beauty scene, and with so many options on the market it can be challenging to find the right product. We’ve been on the lookout for the most versatile choice, and we love the Amika Perk Up Dry Shampoo. The formula is innovative, lightweight and super effective for all kinds of tresses and styles. Made with antioxidants and fatty acid obliphica oil, this dry shampoo conveniently doubles as a styling spray in addition to dry shampoo for instantly revamped hair.

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Image courtesy of Amazon[/caption]

This Dry Shampoo Maximizes Your Time and Enhances Your Styling Routine