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Instagram and YouTube have changed the of beauty and makeup industry, as well as the trends. Gone are the days of waiting for your monthly magazines to come in the mail to see what the latest and greatest beauty products are in the world of makeup. Now days, you can simply open up your Insta App, start scrolling and in a matter of minutes you will have been inundated with beauty products and makeup looks galore. We have sussed out some of the more popular Instagram-famous beauty products that offer more than just pretty packaging – these products actually work.
1. L.A. Girl HD Pro Conceal
With over 2 million Instagram followers, L.A. Girl has created a cult following with their professional-grade products for easy-on-the-wallet prices. Although they were around prior to the start of Instagram, they, like many brands, use the platform to not only promote their products, but also to inspire by posting makeup looks by people all over the world featuring their products. One standout product is their L.A. Girl HD Pro Concealer which gives crease-resistant, opaque coverage in a creamy, lightweight texture. Use it to camouflage darkness under the eyes, redness, skin imperfections or even to highlight certain areas.
2. Elizavecca Milky Piggy Bubble Clay Mask
Elizavecca is a South Korean brand that has been around for over 20 years and is known for beloved their Milky Piggy Bubble Clay Mask . This mask is a bubble mud pack that provides thorough pore cleaning and blackhead removal. It’s made from carbonated water that gives a soft massage to the pores and charcoal that removes excess sebum while tightening pores. The fun part happens when the mask froths up once its applied to the face and oxidizes with the air. The bubbles help exfoliate dead skin cells while delivering nutrients deep into the skin.
3. Glossier Boy Brow
Glossier has built their mega-brand mostly via social media and word of mouth. What started out as a makeup blog turned into a full-blown makeup and skin care brand that is inspired by the people who use them. Boy Brow is one of the first products the brand launched, and is definitely one of the most popular. This all-in-one brow fluffer, filler and shaper not only grooms brows but helps keeps them in place all day long.
4. stila Glitter & Glow Liquid Eye Shadow
Stila is another makeup brand that has been around long before Instagram even started. Their Glitter and Glow Liquid Eye Shadow is a sparkly go-to for many beauty bloggers and influencers alike. This shadow has a lightweight texture that glides on effortlessly, dries down smoothly and does not budge.
5. OFRA Cosmetics Highlighter
Ofra Cosmetics is a unique company known to a select few in the beauty community that used word of mouth, social media and influencer partnerships to become an internationally recognized name in the beauty world. With an array of products to choose from, their baked powder highlighter was an instant hit ever since it first dropped. Their innovative liquid to baked technology uses high-grade pearls for a pigment payoff that you can see from space.
6. Farsali Jelly Beam Illuminator
A brand that became popular via beauty tips, beauty vloggers and beauty videos on Instagram and YouTube, Farsali quickly became known for their innovative formulas and beauty staples. Their Jelly Beam Illuminator is made from a bouncy gel texture that is loaded with pigment for an ultra high shine effect. Because it has a jelly texture, this product moves and glides easily onto skin and is 100% oil free. Once applied, it quickly dries down to a powder finish. Because this product dries down rather quickly, you will have to work fast and swipe it on with your finger (do not dot it on) and blend.
7. Charlotte Tilbury Hollywood Flawless Filter
Charlotte Tilbury is a world-renowned British makeup artist that has founded a namesake makeup and skin care line. With the power of social media, she has built this incredibly popular brand with some of the most unique products out there. One of the newer products is her Hollywood Flawless Filter. This item has been making the rounds of beauty vloggers for some time now and the consensus is genius. The Flawless Filter is a multifunction highlighter that can be used as a primer, foundation or overall skin enhancer. Charlotte Tilbury has basically “taken the lens of social media filters and behind-the-scenes blurring” to create this brilliant product.
8. Farsali Unicorn Essence
Farsali’s latest offering is their Unicorn Essence which again, made the rounds on Insta with resounding success. This is an innovative, water-based, dual-purpose serum that is loaded with antioxidants and skin-enhancing Vitamin C. Use this essence prior to makeup application to prep the skin. You can use it as a daily serum, makeup primer and as a highlighter for a glowing sheen.