7 Best Drugstore Makeup Launches For 2019 to Shop Now (So Far)

Best Drugstore Makeup Launches 2019
Image courtesy of Neutrogena

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* New drugstore makeup launches to try now
* Fun products to start the New Year off right
* High end formulas with affordable price points 

If these new beauty products are any indication, 2019 is going to be a great year for drugstore makeup launches. It’s only the first month of the year, and already we have a new concealer that is on par with a mega-popular prestige brand, a new foundation that is specially designed to offer an impressively wide range of shades for all skin shades and undertones, and a unique jelly highlighter that goes on with a gel-like texture and dries to powder finish.

Continue reading below and get excited to shop for some new drugstore makeup.

1. Catrice #Insta To-Go Blur Stick

The Catrice Cosmetics To-Go Blur Stick works like an Instagram filter for your face but in IRL. This multipurpose stick effectively minimizes and camouflages the appearance of fine lines, imperfections, pores and smooths out texture. Use as a makeup base to smooth out the complexion or over your foundation to perfect and refresh for touchups in just seconds. Small enough to take with you wherever you go, this stick can be applied anywhere, anytime and will fit in any size makeup bag.

Blur Stick Catrice Image Courtesy Ulta


2. Wet n Wild MegaJelly Highlighter

Wet n Wild’s latest addition to their lineup of products is their MegaJelly Highlighter. This is a highly pigmented formula with a springy gel-to-powder finish that glides beautifully on the skin. Containing microfine pearl pigments, this gel can be used on its own or mixed into your foundation, primer and moisturizer.  Ideal for all skin types, the highlighter is also packed with cucumber and chamomile extracts to cool your skin down to keep you refreshed all night long.

Highlighter Wet N Wild Image Courtesy Wet N Wild


3. Neutrogena Shimmer Eye Shadow

The new Shimmer Eye Shadows from Neutrogena are highly pigmented and are available in satin, shimmer and matte finishes. These shadows are also infused with Vitamin E making them easy to apply, smooth and blendable. Create a bold look with just one swipe or layer on for buildable color that lasts.

Shimmer Eye Shadow Neutrogena Image Courtesy Neutrogena


3. L’Oreal Paris Infallible Concealer

L’Oreal’s popular Infallible line of makeup has added another best-seller to the bunch – their Infallible Concealer. Slightly more than just a concealer, this makeup provides full coverage for up to 24 hours. The waterproof formula won’t transfer, fade or flake and has a creamy texture that is non-greasy and easy to apply. The best part is the extra large applicator which works to provide full face coverage in one stroke so you can easily contour, highlight and brighten the skin. Feel confident with this formula that completely covers imperfections, minimizes redness and scars and can also be used on the body to minimize the appearance of veins and bruises.

Infallible Concealer L'Oreal Image Courtesy Amazon


4. L’Oreal Paris Unlimited Mascara

The Unlimited Mascara by L’Oreal is their first instant lash-lift effect and intense lengthening mascara. The unique wand has two positions which can be used straight or bent to customize your lash look. Use straight to stretch and lengthen or bent to lift lashes from root to tip and access the hard to reach corner and bottom lashes. This mascara has a stretchable formula that glides on easily to build up any look with no clumps or flakes and lasts up to 24 hours.

Lash Lengthening Mascara L'Oreal Image Courtesy Amazon


6. COVERGIRL Full Spectrum Matte All Day Foundation

CoverGirl’s latest launch is their Full Spectrum line which is inspired and developed for women of color.  Their Matte Ambition All Day Foundation is one of the standouts of the collection with an impressive and inclusive range of shades. This foundation is transfer-resistant and provides all-day comfort with oil absorbing powders for a natural matte finish.

Matte Foundation Covergirl Image Courtesy Ulta


7. Milani Luminoso Shimmering Face Palette

An expansion of the brand’s cult-status (and best-selling_ Luminoso Baked Blush, Milani’s new Luminoso Shimmering Face Palette features eight silky and smooth face powders to highlight, blush and bronze the skin. These highly pigmented and shimmering shades are universal, can be worn on the eyes and cheeks and worn alone or layered for a custom, multidimensional finish.


The Best-Selling Drugstore Makeup Launches of 2018