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The Best New Drugstore Makeup Launches for 2018

* Refresh your beauty stash for the New Year
* Best affordable drugstore product launches available now
* Color cosmetics and primers

2017 was a banner year for affordable makeup and the beauty industry in general.

Drugstore makeup is especially having a moment with its expanding collections, better shade ranges, and luxe packaging upgrades that give even the higher-end brands a run for their money. 2018 is expected to be a big yeat for drugstore beauty, with plenty of launches to look forward to. Fortunately, many affordable brands have already launched new products to give your collection a refresh. Keep reading for a roundup of some of the best new launches to date.

1. e.l.f. Cosmetics Primer Sheet Mask

The winter season is upon us and with that comes dry, dull skin. e.l.f.’s new Pore Refining Primer Sheet Mask remedies parched skin and primes your face for makeup to go over smoothly. This mask will act as a filter to help to minimize pores, brighten skin and prep it for flawless makeup application.

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Image Courtesy e.l.f. cosmetics[/caption]


2. e.l.f. Cosmetics Nude Lip Bundle

The latest lip kit release is the Nearly Nude Lip Bundle by e.l.f. Cosmetics. Included in the set is a satin lip pencil in the shade nude, to help define your lips and keep color feather-free. Then you can apply the matte lip color in matching shade Praline to give you a lasting nude lip.

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Image Courtesy e.l.f. cosmetics[/caption]


3. Maybelline Facestudio Metallic Chrome Highlighter

Maybelline has upped their makeup game in a big way in the past couple of years. Their

 has already become a social media and beauty guru favorite thanks to its highly pigmented formula and velvety texture. On par with some highlighters that sell for over $30, this $7 gem will give you that metallic sheen you are coveting without breaking the bank.

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4. Maybelline Total Temptation Eyeshadow & Highlight Palette

Another new product from Maybelline is their

. Complete with 8 eyeshadows to define eyes and 2 highlighters to illuminate cheekbones, this is a great palette if you love to play with makeup. Mix and match the colors to create your own signature look.


5. Maybelline Super Stay Full Coverage Foundation

Foundations are a very proprietary makeup product and one size does not usually fit all. That being said, when new ones come out–especially affordable ones– they’re definitely worth a try.

promises to give you long-lasting full coverage while still feeling lightweight on the skin.



6. CoverGirl Peacock Flare Mascara

The latest offering from CoverGirl is their Peacock Flare Mascara. CoverGirl has a great track record with their numerous mascara offerings and this one seems to be no exception, according to the glowing reviews its already received. This mascara has a feather-fan brush that catches, coats and separates each lash for maximum impact, and a control grip handle that gives you precision control to catch every last lash that we sometimes may miss when using an ordinary brush.

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Image Courtesy Walgreens[/caption]


7. Maybelline TattoStudio Waterproof Eyebrow Gel

Defined brows that last up to two days? Sign us up! That’s the promise from

which is a tinted brow gel that claims to stay put for two days. Its specially designed with a brow defining brush and grooming spoolie to help you blend out the color and shape your brows to your liking. The two brushes effectively work together to create a fuller looking brow that won’t budge.



8. L’Oreal Lumi Glow Amour Boosting Drops

Radiant dewy skin never goes out of style, and now you can achieve that look with the versatile and multi-functional Amour Boosting Drops from L’Oreal Paris. These highlighting glow drops come in a convenient dropper dispenser and are a close dupe to a few higher-end products out on the market. These drops can be used to highlight the skin over makeup, or you can add to your favorite skincare products or foundation for a subtle, all-over glow.


9. NYX Professional Cosmetics Hydra Oil Primer

NYX’s new

is a lightweight face primer that will give you a smooth, dewy canvas for effortless foundation application. Made with skin enhancing ingredients such as jojoba and safflower oils, this primer will help your complexion feel and look fresh and hydrated, without leaving you looking greasy.


10. L’Oreal Paris Infallible Paints Eyeshadow Kit

L’Oreal Paris has created an eye kit with their popular Infallible Paints Metallic Eyeshadow line. The kit includes 3 metallic shades to help you create multi-dimensional or simple eye looks. These creamy pressed powders can be mixed and matched to create your own unique look.

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Image Courtesy Ulta[/caption]