* Refresh your beauty stash for the New Year
* Best affordable drugstore product launches available now
* Color cosmetics and primers
2017 was a banner year for affordable makeup and the beauty industry in general.
Drugstore makeup is especially having a moment with its expanding collections, better shade ranges, and luxe packaging upgrades that give even the higher-end brands a run for their money. 2018 is expected to be a big yeat for drugstore beauty, with plenty of launches to look forward to. Fortunately, many affordable brands have already launched new products to give your collection a refresh. Keep reading for a roundup of some of the best new launches to date.
1. e.l.f. Cosmetics Primer Sheet Mask
The winter season is upon us and with that comes dry, dull skin. e.l.f.’s new Pore Refining Primer Sheet Mask remedies parched skin and primes your face for makeup to go over smoothly. This mask will act as a filter to help to minimize pores, brighten skin and prep it for flawless makeup application.
Elf Cosmetics Primer Sheet Mask
2. e.l.f. Cosmetics Nude Lip Bundle
The latest lip kit release is the Nearly Nude Lip Bundle by e.l.f. Cosmetics. Included in the set is a satin lip pencil in the shade nude, to help define your lips and keep color feather-free. Then you can apply the matte lip color in matching shade Praline to give you a lasting nude lip.
e.l.f. Cosmetics Nearly Nude Lip Bundle
3. Maybelline Facestudio Metallic Chrome Highlighter
Maybelline has upped their makeup game in a big way in the past couple of years. Their Master Chrome Metallic Highlighter has already become a social media and beauty guru favorite thanks to its highly pigmented formula and velvety texture. On par with some highlighters that sell for over $30, this $7 gem will give you that metallic sheen you are coveting without breaking the bank.
Maybelline Facestudio Master Chrome Metallic Highlighter
4. Maybelline Total Temptation Eyeshadow & Highlight Palette
Another new product from Maybelline is their Total Temptation Eyeshadow and Highlight Palette. Complete with 8 eyeshadows to define eyes and 2 highlighters to illuminate cheekbones, this is a great palette if you love to play with makeup. Mix and match the colors to create your own signature look.
Maybelline Total Temptation Pallette
5. Maybelline Super Stay Full Coverage Foundation
Foundations are a very proprietary makeup product and one size does not usually fit all. That being said, when new ones come out–especially affordable ones– they’re definitely worth a try. Maybelline’s Super Stay Full Coverage Foundation promises to give you long-lasting full coverage while still feeling lightweight on the skin.
Maybelline Super Stay Full Coverage Foundation
6. CoverGirl Peacock Flare Mascara
The latest offering from CoverGirl is their Peacock Flare Mascara. CoverGirl has a great track record with their numerous mascara offerings and this one seems to be no exception, according to the glowing reviews its already received. This mascara has a feather-fan brush that catches, coats and separates each lash for maximum impact, and a control grip handle that gives you precision control to catch every last lash that we sometimes may miss when using an ordinary brush.
Cover Girl Peacock Flare Mascara
7. Maybelline TattoStudio Waterproof Eyebrow Gel
Defined brows that last up to two days? Sign us up! That’s the promise from Maybelline’s TattooStudio Waterproof Eyebrow Gel which is a tinted brow gel that claims to stay put for two days. Its specially designed with a brow defining brush and grooming spoolie to help you blend out the color and shape your brows to your liking. The two brushes effectively work together to create a fuller looking brow that won’t budge.
Maybelline Tatto Studio Waterproof Eyebrow Gel
8. L’Oreal Lumi Glow Amour Boosting Drops
Radiant dewy skin never goes out of style, and now you can achieve that look with the versatile and multi-functional Amour Boosting Drops from L’Oreal Paris. These highlighting glow drops come in a convenient dropper dispenser and are a close dupe to a few higher-end products out on the market. These drops can be used to highlight the skin over makeup, or you can add to your favorite skincare products or foundation for a subtle, all-over glow.
L'Oreal Paris True Match Lumi Glow Drops
9. NYX Professional Cosmetics Hydra Oil Primer
NYX’s new HydraTouch Oil Primer is a lightweight face primer that will give you a smooth, dewy canvas for effortless foundation application. Made with skin enhancing ingredients such as jojoba and safflower oils, this primer will help your complexion feel and look fresh and hydrated, without leaving you looking greasy.
NYX Professional Makeup HydraTouch Oil Primer
10. L’Oreal Paris Infallible Paints Eyeshadow Kit
L’Oreal Paris has created an eye kit with their popular Infallible Paints Metallic Eyeshadow line. The kit includes 3 metallic shades to help you create multi-dimensional or simple eye looks. These creamy pressed powders can be mixed and matched to create your own unique look.