The Best-Selling Drugstore Makeup Launches of 2018

Best Drugstore Makeup 2018
Image courtesy of Shutterstock
When you buy something through our retail links, we may earn commission and the retailer may receive certain auditable data for accounting purposes.

* Great products at affordable price points
* Choose from six high-rated options
* List features foundations eyeshadow palettes and more

As the year winds down, we have rounded up some of the best-selling and high-performing drugstore makeup launches of 2018. From a great 10 shade eyeshadow palette that is just under $5 to a brand new foundation that will give you the finish of your dreams, these launches are not only best-sellers, they’re also easily accessible.

1. Wet n Wild Color Icon Eyeshadow Palette

Wet n Wild’s Color Icon Palette is a mix of 10 coveted, on-trend shades that blend like a dream. This palette has been reformulated to give you improved, highly pigmented colors not only blend easily but gives you the perfect mix of shimmery daytime hues and darker shades for the evening hours. Also included are new matte transition shades that will help you create a multitude of looks to fit your mood.

Eye Shadow Palette Wet N Wild Image Courtesy Walgreens


2. Maybelline Master Holographic Highlighter

Maybelline’s Master Highlighters by Face Studio made a huge impact this year with their color payoff quality that rivaled higher-end options. Their Holographic highlighter is infused with iridescent pigments to create a reflective sheen that flashes color in different lights that will give you the dreamy unicorn highlighting effect that’s currently all the rage.

Holographic Highlighter Maybelline Image Courtesy Amazon


3. L’Oreal Lumi Glow Amour Drops

If you are looking for a glow you can see from the heavens than check out the L’Oreal True Match LUMI Glow Amour Illuminating Drops. Infused with shea butter, Glow Amour will go on smoothly while providing hydration and illumination. The highlighting drops also come in an ultra-lightweight formula that makes them a dream to blend, build or mix into your favorite skin care, foundation and makeup products to customize your glow.

Glow Drops L'Oreal Image Courtesy Amazon


4. Maybelline Total Temptation Mascara

One of Maybelline’s latest mascara launches this year was their Total Temptation Mascara which was created to build volume while giving you soft, separated and fluffy lashes. This mascara is said to mimic a false lash effect and features a creamy and whipped formula that is enriched with coconut extract for the ultimate hydration.

Total Temptation Mascara Maybelline Image Courtesy Ulta


5. Covergirl Matte Made Foundation

Covergirl’s newest TruBlend Matte Made Foundation is a liquid formula developed with their flexi-hold technology to create a strong yet flexible film on the skin for durability and comfort. In addition, the mattifying powders work to absorb oil and minimize pores for a soft matte and flawless finish with 12 hours of wear. And with 40 shades to choose from, there’s no reason why you shouldn’t try this foundation.

Matte Made Foundation Covergirl Image Courtesy Ulta


6. Maybelline Tattoo Studio Eyebrow Gel

Want fuller brows that last for days? It seems we are all looking for that holy grail product and Maybelline’s Tattoo Studio Eyebrow Gel comes pretty close. This eyebrow gel has a sculpting and eyebrow spoolie that work together to create fuller looking brows that last up to two days. The ultra-resistant formula won’t smudge or transfer and will give you the thicker eyebrows of your dreams.

Tattoo Studio Eyebrow Maybelline Image Courtesy Ulta


The Best Facial Masks For Every Skin Type Under $15