* Straightforward, affordable skincare products
* Effective, clinical skincare treatments that don’t break the bank
* This cult favorite is now available on Sephora.com
Being a described as an industry “disrupter” may sound cliche, but it’s hard to describe the breakout beauty line of 2017 any other way.
The Ordinary is an ever-evolving skincare collection offering effective skincare treatments backed by clinical technologies without a wallet-busting price tag. Created to “celebrate integrity in its most humble and true form”, it’s a straightforward, streamlined brand dedicated to offering no-fuss products to improve a multitude of different skin concerns. Following their minimalist approach to branding, The Ordinary’s products often forgo names altogether – they simply go by exactly what they are.
If that sounds all a bit vague, take a look at our 4 favorite products under $20, and you’ll get the idea.
1. The Ordinary Niacinamide and Zinc Blemish Formula
If you’re prone to oily skin and blemishes, the Ordinary’s Niacinamide and Zinc product is about to be your new complexion go-to. It regulates oil production and reduces the look of pores with it’s high-strength vitamin and mineral formula.
The Ordinary Niacinamide and Zinc Blemish Formula
2. The Ordinary Granactive Retinoid 2% Emulsion
Combat fine lines and skin discoloration with this youth-preserving skin serum. It combats fine lines, enlarged pores, and dullness with its potent concentration of next-generation retinol, without the irritation and redness.
The Ordinary Granactive Retinoid 2% Emulsion
3. The Ordinary Buffet
This multipurpose serum uses a buffer of different technologies to address a slew of different anti-aging skin concerns in one small bottle. It’s choc full of amino acids and wrinkle-busting peptides to restore the skin’s suppleness.