Taking care of our teeth, gums and oral health in general is one of the most important steps we can take towards being a holistically healthy human. Our teeth take quite the beating daily — whether it’s chomping down our food, dealing with temperature fluctuations from hot and freezing liquids, or needing to flash pretty with every smile. They need to perform well and look good in the process — but we don’t always do them any favors. We drink coffee, wine, tea, chew ice and sometimes fail to brush and floss daily. Good dental hygiene can only do so much — sometimes stains get on our teeth and stay there, and we need some extra help restoring our teeth to their former glory. The best whitening toothpaste is one of the tools at our disposal when it comes to lightening and brightening, and we’ve researched all of the top-notch ones for you.
Getting your teeth professionally whitened can be a laborious and expensive process that takes a toll on your enamel. Instead of spending all that cash why not make the dental care you’re already doing daily even better for the health and look of your teeth? That’s what whitening toothpaste does. It has all the benefits for your teeth that regular toothpaste does, with the addition of whitening agents that bring back lost shine and whiten up teeth that have seen better days. If you want to whiten your teeth and help them stay white, here are the best whitening toothpastes to try.
1. Crest Toothpaste 3D White
This whitening toothpaste has a powerful formula designed to remove 80% of surface stains with just three days of consistent use. The toothpaste is also formulated for 3D whitening that strengthens enamel, protects against cavities and makes your tooth whiter and brighter from the inside out. This toothpaste deep-cleans with enamel-safe fluoride and is designed to prevent future stains from setting in on your teeth.
2. Colgate Total Whitening Toothpaste
Colgate has been an OG in the dental care space for a while now because they know their stuff. They know how to take care of your teeth, fight plaque-causing bacteria and deliver the fresh mouth feeling you want at the beginning of every day and end of every night. This toothpaste from Colgate has a breakthrough formula that whitens teeth, removes stains and prevents new ones from settling in with consistent use. It also fights the bacteria that can settle on your teeth, tongue, cheeks and gums and set up shop — causing bad breath, gum disease and other unpleasantries. The flavor is mint, classic, and it tastes pretty good. In addition to its whitening abilities this toothpaste also helps prevent cavities, the build-up of tartar and gingivitis.
3. Arm & Hammer Advanced White Extreme Toothpaste
Baking soda and peroxide are traditional whitening agents for a reason — they work, and Arm & Hammer is still using a finessed version of that formula to this day. This toothpaste is made with baking soda that whitens and brightens while also eliminating stains and preventing them from setting. The baking soda also neutralizes the acids in the everyday foods we eat so they don’t erode our enamel over time. This toothpaste also has fluoride in it for cavity protection, and it’s boosted with peroxide that amplifies the whitening power.
4. Sensodyne Pronamel Toothpaste
BEST FOR SENSITIVE TEETH
Sensodyne has branded itself as the toothpaste for sensitive teeth and as an occasional user it definitely lives up to that promise. The toothpaste does everything it’s supposed to in fighting cavities, cleaning, combatting bad breath and keeping your teeth healthy. It also gives your teeth a barrier that protects against pain triggers like extreme cold, heat, acids, sweets, etc. It’s an enamel-focused toothpaste that also protects your teeth from enamel-erosion caused by acidic foods.
5. Bite Fresh Mint Toothpaste Bits
BEST ECO OPTION
We’ve all got to do our part to protect this planet we live on, and swapping out products you use daily is a great way to do that. These toothpaste bits in a glass jar eliminate the need for plastic tubes and the formula is made with vegan ingredients that keep teeth healthy without polluting oceans. These bits take a little bit to get used to, but once you start you’ll never go back to the paste again. They’re naturally whitening, remineralizing for tooth enamel and help fight tooth sensitivity as well.
6. Crest + Scope Complete Whitening Toothpaste
This toothpaste costs about $0.40/ounce which amounts to major savings over some of the other brands. This toothpaste combines the power of Crest with Scope, the mouthwash, for a cleaning and whitening hybrid experience. The toothpaste combats bad breath with Scope and fights cavities with Crest. It removes stains from teeth gently so it’s not as aggressive with the whitening as other brands, but if you’re aiming for general teeth wellness and whiteness — it’s a great way to go.
7. Marvis Whitening Mint Toothpaste
Marvis is a toothpaste brand from Florence, fun fact, that’s been fine-tuning their rich, creamy, minty toothpaste for generations. They put effort into the taste of their toothpastes by offsetting the mint and combining aromas for a 360-taste experience that’ll stick with you as you carry on with your day. All of their formulas are free of fluoride, parabens and are vegan and gluten-free. Their toothpaste whitens, removes plaque and tartar, and all of their tubes are small and portable.
8. Tom’s of Maine Simply White Natural Toothpaste
This natural toothpaste from Tom’s is a great alternative to formulas with harsher chemicals that still works effectively, if you’re trying to avoid them. It gently cleans and whitens teeth and freshens breath with no artificial sweeteners added. This formula uses naturally-sourced silica to white teeth and seal off teeth for cavity protection. All of Toms’ products are also free of artificial preservatives, colors and flavors.
9. Hello Oral Care Activated Charcoal Whitening Toothpaste
It might sound strange to turn your teeth black before you turn them white, but charcoal works quite well to white, polish and clean teeth. It’s great at removing surface stains and tastes pretty good in the process. This tube of toothpaste is also fluoride-free, vegan and never tested on animals.
10. Burt’s Bees Purely White Toothpaste
Burt’s Bees toothpaste is formulated to remove stains and whiten teeth without using harsh chemicals like sodium lauryl sulfates, triclosan and parabens. This toothpaste has a Zen Peppermint flavor that freshens as it cleans, and comes from essential oils rather than anything artificial. The whitening in this toothpaste comes from hydrated silica, an ingredient derived from sand that naturally whitens and removes surface stains.
11. Supersmile Professional Whitening Toothpaste
This whitening toothpaste from Supersmile costs $21 per tube which is more expensive than many of the other options on this list, but it comes with some perks. It’s formulated to whiten teeth, remineralize enamel and keep gums healthy as well. It removes surface stains as well as plaque build up 10x better than other leading toothpaste brands without adding sensitivity, and it’s free from silica, parabens, sulfates and other potential allergens.
12. Davids Natural Toothpaste
This natural toothpaste from Davids is made to whiten teeth, fight plaque and keep your breath fresh with zero preservatives or artificial flavors. The toothpaste has a creamy texture that’s not gritty and is flavored with a blend of mint oils. It’s EWG-certified for being 98% from the US in terms of its manufacturing, the supply of its ingredients, etc and it includes xylitol for a healthy mouth. It also comes in a fully recyclable metal tube with a squeezer so you get every last drop.
13. Opalescence Whitening Toothpaste
This highly-rated whitening toothpaste contains great ingredients designed to whiten teeth and improve oral health as well. Silica gently removes surface stains and discoloration, and sodium fluoride helps keep teeth healthy and avoid decay. This toothpaste has low RDA so it’s safe to use every day, and has a cool mint flavor that leaves your mouth feeling super fresh and clean.
14. GONatural Herbal Whitening Tooth Powder
This whitening toothpaste is actually a powder that’s made from ingredients that are safe enough to eat! It contains detoxifying clays, oils and herbs formulated to help avoid big problems with teeth and gums, as well as a flavor profile similar to chai tea. It’s helpful in whitening teeth, removing plaque and contains nothing artificial. If you’re ready to ditch the tube and try something new, this is a great option.
Frequently Asked Questions About Whitening Toothpaste
Whitening toothpaste usually uses one of two ingredients to get teeth whiter — peroxide of some sort that break down and dissolve stains or abrasives like silica that polish the teeth and remove the stains from the surface. Whitening toothpastes don't work instantly and typically don't dramatically change teeth immediately, but slowly improve the surface appearance of teeth over time.
Whitening toothpaste typically doesn't work instantly. Experts say that if you brush with whitening toothpaste twice a day it can take anywhere from two to six weeks for teeth to get whiter. There are some whitening toothpastes, namely those that contain an ingredient called covarine, that can work quicker. However, you'll want to follow the manufacturer's instructions carefully because some harsher whitening toothpastes can weaken enamel.
Check the label! If it's got a seal of approval from the American Dental Association you're good to go. This seal is regulated and indicates a product is safe to use as directed. As always, make sure you read the label and instructions carefully before implementing it into your routine.