Jada Pinkett Smith and Her Family Launch an Eco-conscious Personal Care Brand, Hey Humans, at Target

A trio of Hey Humans products
Courtesy of Hey Humans
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Take a look inside your shower. What do most of your products have in common? There’s a good chance there’s lots and lots of plastic. And that’s a serious problem for the planet. More grooming brands are launching with eco-conscious materials and packaging. The latest A-listers to join the cause are none other than Jada Pinkett Smith and the entire Smith family, including Will, Jaden and Willow, who all have long been proponents of helping the planet. Dubbed Hey Humans, the clean personal care collection is launching this February exclusively at Target.

Target has been adding a lot of new natural and eco-friendly grooming products recently. This week we also reported on the launch of new unisex bath and hair products from Odele, also exclusively at Target. With the addition of Hey Humans to the Target shelves, it’s clear that this grooming trend has officially entered the mainstream for good.

The Hey Humans launch is simple but effective, with vegan formulas that go easy on the planet. Chock full of naturally-derived ingredients, the line is dermatologist tested. Most impressively, the entire collection is produced sans any wasteful manufacturing practices, minimizing water usage, comes in 99% plastic-free packaging, and is 100% recyclable or 100% biodegradable. The packaging is made from aluminum and paper, so it’s infinitely recyclable, which is a big step up from PCR, which can’t be recycled. The gender-neutral Hey Humans launch has four products:


1. Hey Humans Naturally Derived Body Wash

Inside the aluminum bottle is a gentle body wash that will keep skin hydrated long after you step out of the shower. Available in six different fresh scents, you can choose from Apple Matcha, Banana Aloe, Rosewater Ginger, Lavender Vanilla, Cedarwood Sage and Coconut Mint. Each foaming formula is chock full of jojoba seed oil and coconut-derived cleansers for happy, healthy skin. There are no parabens, plus it’s safe for all skin types.

Courtesy of Hey Humans

2. Hey Humans Naturally Derived Deodorant

You won’t have to sweat over what’s in your deodorant with this Hey Humans launch. Powered by nature, it delivers all-day odor protection and is impressively absorbent. Silky smooth, it glides right onto skin and is free of parabens and aluminum ingredients. The deodorant is available in the brand’s six signature unique scents.

Courtesy of Hey Humans

3. Hey Humans Naturally Derived Body Lotion

Thirsty skin will drink this body lotion right up. Chock full of skin-loving ingredients like shea butter, vitamins and aloe vera, it’ll keep skin hydrated all day long. The vegan formula instantly sinks into skin and doesn’t feel greasy at all. The clever aluminum bottle cuts down on plastic, plus the formula is free of parabens and aluminum, and is safe for all skin types. There are four scents combinations to choose from: Apple Matcha, Banana Aloe, Lavender Vanilla and Coconut Mint.

Courtesy of Hey Humans

4. Hey Humans Naturally Derived Toothpaste

This toothpaste will certainly give you something to smile about. Natural ingredients including coconut, tea tree and moringa seed oils do double duty to clean and whiten teeth. Then there’s the brand’s Everice technology, which stimulates thermoreceptors in your mouth to deliver that icy cool feeling and fresh breath that lasts. The vegan formulas are packaged in tubes made from recyclable aluminum and are free of artificial sweeteners, phthalates, parabens and sulfates. The toothpastes come in both fluoride and fluoride-free versions, in two crisp flavor options: Wintermint Chill and Clean Mint Rush.

Courtesy of Hey Humans