Why Beauty Bloggers Can’t Get Enough of This Korean Cleanser

The Korean Cleanser That's Taking The
Image courtesy of Sum:37

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* Suitable for all skin types including sensitive
* Free from artificial colors, parabens and synthetic preservatives
* Naturally fermented cleanser — a skincare trend booming in Korea

If you want your daily face cleanser to feel like a pampering day at the spa, look no further than the buzz-worthy SU:M37 Miracle Rose Cleansing Stick. This unique facial cleanser was featured on The Today Show and is a cult favorite amongst beauty bloggers all over the world. Developed by Korean luxury beauty brand SU:M37, whose naturally fermented skincare product is an ever increasing beauty trend across Korea and now, in the U.S., “SU:M” represents the Korean word for respiration and the number “37” is the optimal fermentation temperature.

The fermentation process, in which yeast secretes enzymes, is what promotes healthy, resilient and youthful skin. The Amino acids, like glycine increases the production of collagen and cell vitality. The detailed process of naturally fermenting and extracting enzymes from plants typically takes a year to perfect.

[caption id="attachment_79393" align="aligncenter" width="403"]Su:m 37 rose cleansing stick Image courtesy of Amazon[/caption]


Packaged in an innovative, one-of-a-kind twist-up tube, the rose cleaning stick offers a practical solution for a decadent facial experience no matter the time or place. It makes for a welcomed companion after the gym, when traveling and as an everyday cleanser. Once applied, the advanced formula will melt away daily impurities in a delicate lather. Boasting 90% natural ingredients, you’ll also find pieces of rose petals along with damask rose extract in your stick, which will give a light and natural floral scent to accompany your cleansing routine. The smell may be heavenly, but the benefits are something to be excited too, as it offers moisturizing, anti-aging and firming properties.

To use: simply rub this stick over your face, or into your fingertips. Work into a gentle lather and then rinse off with lukewarm water. This gentle cleanser is recommended for all skin types especially those with sensitive skin and is free from skin irritating ingredients such as artificial colors, parabens and synthetic preservatives.

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