Makeup for men is a trend that continues to grow as products like foundation, concealer and even eyeliner are proven useful for men too. Go figure! Guys, if you’ve got a pimple you’d prefer to hide or under eye bags no amount of caffeine seems to fix, you deserve to hide those things. And, you deserve to use high-quality products whilst doing so.
One celebrity who’s personal life has been in the news lately seems to agree. A-Rod, or Alex Rodriguez, the former baseball player turned businessman has just released his own makeup designed for men with the healthcare brand Hims & Hers, and he’s kind of the perfect spokesperson. The Blur Stick is a stick used to “cover and conceal” blemishes on the face, and was developed by Hims in collaboration with A-Rod in order to help men cover up razor burn, acne, or anything else that’s getting in the way of them feeling their best.
The Blur Stick
Alex Rodriguez played 22 seasons in Major League Baseball, and has since stayed in the spotlight doing charity work and dating world-famous actress, singer and dancer Jennifer Lopez. They recently broke up, and amidst all the controversy he’s announced a brand new project aimed at helping men feel more comfortable in their own skin, the timing couldn’t be better.
A-Rod is the CEO and Chairman of A-Rod Corp., and an investor in Hims & Hers. In the official press release for the product he noted its accessibility as well as the ability to use it discreetly.
“Like other Hims & Hers products, accessibility and convenience were central to the development of the Blur Stick. For years, I have been looking for something I can use to touch-up a blemish or razor bump quickly and discreetly, and the Hims & Hers product development team has delivered it.”
Hims & Hers CEO Andrew Dudum had this to say about the project — “Breaking through stigmas and addressing ‘embarrassing’ topics head-on is core to what we do at Hims & Hers. To some guys, a few pimples or razor burn might seem like no big deal, but for many it’s something that can really weigh on their self-confidence and there weren’t many viable solutions out there to address that.”
He went on to say that he’s “grateful to be working with Alex on bringing this product to life and I think it will help a lot of people feel more comfortable and confident in their skin.”
The Blur Stick
The Blur Stick is available in eight different skin tone shades from a fair and pale color to a deeper and darker shade, and comes in a slim container with a screw-top lid that makes application easy. The formula is designed to conceal, and has moisturizing ingredients in it as well that are designed to soothe the skin while you use it. The concealer can be applied directly to blemishes and blended in using your finger, it’s very easy to use.