If you purchase an independently reviewed product or service through a link on our website, SPY.com may receive an affiliate commission.
* Our favorite indie grooming brands for guys
* Upgrade your grooming game
* Shaving creams, high-end razors, beard oils and more
Men’s grooming has finally taken off. Just a couple years ago, dudes’ options were mostly limited to re-labeled women’s products from big drugstore companies, but now there are a variety of brands providing high-quality products specifically for men’s needs.
Now, men are faced with the desirable problem of too many options. While there are a ton of men’s grooming brands to choose from, some are far better than others… and some just aren’t worthy of your bathroom cabinet.
That’s where we come in. We’ve combed through the new brands to find the best – many of which you probably haven’t heard of – and rounded them up below.
MARLOWE. was created in the hopes of offering men’s products that are simple, effective and no nonsense. They achieved this, and now offer some incredible products at a reasonable price, such as this no-frills, lightweight daily facial moisturizer.
2. Roosevelt Beard Company
Favorited by GQ, The Manual, Gear Culture, and several other publications, Roosevelt Beard Company brings the great outdoors into your bathroom. The brand was founded by a member of The Roosevelts, and did a great job of mastering beard oils instead of trying to create too many different products.
3. Taconic Shave
Many of the shaving creams and soaps you find in drugstores are made cheaply with harsh chemicals. Taconic Shave did something new by offering natural shaving products made by artisans in the U.S.A. Products like this ray bum shaving cream allow guys to give themselves a clean barbershop shave right in their own bathroom.
4. Lather & Wood
Lather & Wood is another brand that aims to replace any of your chemical-filled grooming products with natural, higher quality alternatives. Their stuff is all free of alcohol, harsh chemicals and fillers, giving your skin the healthy pampering it deserves.
5. Rockwell Razors
Cheap razors are trending right now, but as with most goods, you get what you pay for. Rockwell Razors took things in a different, high-end direction by making premium adjustable razors out of space-grade stainless steel. The price certainly goes up, but so do the results: their razors actually eliminate razor burn, ingrown hairs and shaving pain.