This may not be the ideal time to launch an ambitious new startup, but one new beauty brand is up for the challenge.
WLDKAT is a brand new line of unconventional, elevated CBD skincare products designed to create an experience that feels different. They focus heavily on the use of CBD not as a vanity ingredient but as a component that genuinely improves the product’s efficacy. The brand’s founders believe that skincare is not a one size fits all affair, and so they have designed a whole line of thoughtful skincare products with varying levels of vitamins, minerals, active botanicals, anti-inflammatories and, of course, broad-spectrum CBD.
All of their products are also produced with sustainability heavily at the forefront. They exclusively use packaging sourced from green channels like post-consumer waste, post-industrial waste, bio resins and compost among others. All of their products are also cruelty-free and vegan.
While WLDKAT is a new brand — and one that’s launching at a difficult time — founder Amy Zunzunegui isn’t a newcomer to the beauty industry. She’s previously worked on products like the Urban Decay NAKED palette and 24/7 Glide-On Eye Pencils. Now, she’s created a brand for the modern femme woman, with an emphasis on inclusivity for anyone motivated to use high-quality, sustainable products on their skin.
Whether you want to support an eco-conscious beauty brand or just love the idea of beauty products infused with full spectrum CBD, WLDKAT is worth a second look. This woman-owned brand is looking to disrupt both the beauty industry and your morning routine, check out some of the CBD beauty brand’s first products below.
pH Balanced Patchouli + Cherimoya Gel Cleanser
This cleanser is designed to leave your skin squeaky clean without stripping it of its natural oils and moisture. It’s got patchouli oil and cherimoya fruit extract, two ingredients that work into a scrubbing lather to remove the day’s gunk and leave behind an even complexion. It’s pH balanced and designed to be used every day. This product does not contain CBD.
CBD 150mg Ginger + Kombucha Bubbling Skin Tonic
This tonic is designed to go on your skin after cleansing and protect your skin from impurities. The tonic is bubbling with protective, charging ingredients for your skin like ginger root extract, kombucha and broad spectrum CBD. It’ll add glow, bounce, even out your skin tone and brighten up your complexion.
CBD 150mg Mushroom + Moss Gel Cream
This ultra-hydrating cream will moisturize without weighing you down with a thick coat of lotion. No thanks. It’s made with mushroom extract, hyaluronic acid and MossCellTec that helps your skin adapt to shifting environments easily. Whether it’s a big temperature change or spending all day in the sun this cream is designed to help your skin retain moisture, regulate oil production and leave your skin refreshed and balanced.