Levi’s and Target have been partners for well over 10 years. Back in 2011, America’s oldest jean company introduced the Levi’s DENIZEN collection for men, women, and kids. The budget denim collection utilized Levi’s style and fabrications for family shoppers. Then in 2019, Target began carrying the sought-after classic Levi’s Red Tab Collection, which will soon be in 500 Target stores nationwide. The new to Target Levi’s Red Tab collection is the exact same collection you’d find in department stores, but now you can grab a pair of jeans at the same time you’re stocking up on paper towels and soup. But there’s more, now your entire home can be decked out Levi’s. We’re talking the Levi’s for Target Home collection.
Released on February 28, 2021, Target now has an exclusive collection of home goods produced by Levi’s. The products feature the fabrics and styles of Levi’s jeans but reimagined for the home. And, honestly, we’re surprised by how much we love it.
The collection features home goods for every room in the house. There’s kitchenware including glassware, serving dishes, aprons, kitchen towels and plates. For the living room, you can shop decorative vases, throw rugs, bean bags and pillows. You can also shop bedding, quilts and dog beds for the bedroom. Head to Target to check out the entire collection now. The homeware collection’s palette is a sea of blues; everything from the pale blue of your oldest (and favorite) pair of jeans to the deep indigo hue of a brand new pair of Levi’s.
Just hours after its release, we’re already seeing some of the most popular products sell out. (Definitely check out the copper bar cart, which is awesome.)
“Strategic partnerships like our work with Levi’s® have long been a key part of Target’s success, allowing us to offer our guests the very best national brands alongside our incredible assortment of owned brands,” said Jill Sando, chief merchandising officer for Target, in a press release. “Through this partnership, we’re able to offer a collection of items guests can’t find anywhere else, with pieces that exemplify the values and design prowess of both the Target and Levi’s® brand.”
Since the pandemic kicked in, more and more people are sprucing up their homes, and with the Levi’s for Target home collection, one can create an attractive, welcoming atmosphere on a budget.
“We’re thrilled to be introducing our one-of-a-kind home collection with Target,” said Karyn Hillman, chief product officer, Levi’s® in the same release. “We immediately connected on our mutual passion for purposeful and timeless design, with sustainability and quality at the core of everything we do. We dialed up the best elements of our two iconic brands and discovered fresh new ways to create truly unique products to be enjoyed for years to come.”
If you don’t want to stand in line at your nearest Target, head to the retailer’s website and shop the Levi’s for Target Home collection now.