* Far-out items available on Goop right now
* Products that run the gamut from wacky to bling-y
* Goop-approved ways to heal, protect and accessorize
Through her brand Goop, Gwyneth Paltrow has fully transitioned from A-lister to bona-fide wellness maven. What was once a weekly newsletter has grown into a full lifestyle vertical, complete with brand collaborations, conventions, an e-commerce shop and quarterly print magazine in partnership with Conde Nast. In hindsight, the behemoth it’s become isn’t much of a surprise: A global celeb espousing the virtues of shamanic medicine and high-priced Kegel exercise equipment will certainly generate endless buzz.
Here, we took a quick browse through goop.com’s current offerings and found some of the left-of-center products that have, love it or lampoon it, made it something of a household name.
1. Healing Mushrooms
Typically the butt of tripping hippie jokes or just another ingredient for your morning omelet, Healing Mushrooms is a guide to using mushrooms for immune health to glowing skin. Written by a Finnish mushroom farmer and expert, find 50 ‘shroom-centric recipes from mushroom sushi to mushroom muffins.
Healing Mushrooms by Tero Isokauppila
2. Sustain Condom Variety Gift Set
If you’re worried about landfill waste and harmful toxins polluting your system, or know someone who is, pick up Sustain Condom’s gift pouch. The set includes nine nontoxic, fair-trade, vegan-friendly, cruelty-free lubricated latex condoms in an organic-cotton zip bag for easy storage or travel.
Sustain Condom Variety Gift Set
3. The Wild Unknown Animal Spirit Tarot Bundle
Find guidance and insight to your relationships or next big decision through your spirit animal tarot. This illustrated deck of 63 cards comes with a guidebook to explain the significance of each card.
Nannette de Gaspé Mouth Masque
4. Goop the Goop Medicine Bag
A Goop exclusive item, find “magically charged stones” inspired by various indigenous shamanic medical practices. Includes citrine, clear quartz, black obsidian, rose quartz, amethyst, lapis lazuli, carnelian and chrysocolla. It’s touted as a beautiful introduction to the spiritual practice of harnessing your intuition, protection, healing, and inner strength.
Goop the Goop Medicine Bag
5. Elvie Pelvic Floor Exercise Tracker
If the rest of your body needs a fitness tracker, doesn’t your most private part deserve one, too? The Elvie takes Kegel-style strengthening exercises to a whole new, tech-enhanced level. The pelvic pod links to the Elvie app through Bluetooth, tracking your strengthening progress while offering a variety of workouts. Made of waterproof medical grade silicone.
Elvie Pelvic Floor Exercise Tracker
6. La Californienne Rolex Oyster Perpetual Watch
Goop was founded by an Oscar-winning global celebrity, so along with superfood protein powders and aura-protecting gem-healing mists, you can also get your luxury-shopping fix on the site. Indulge in a little high-end accessorizing by way of this refurbished vintage