Peloton, one of the biggest brands in the luxury at-home fitness category, announced a brand new product this morning: the Peloton Guide. It’s an AI-enabled fitness tracker designed to make strength workouts at home more effective and accessible for all skill levels.
Unlike their other hardware products, the Peloton Bike and Peloton Tread, the Guide is a small camera that plugs into your TV that’s built with machine learning and smart camera capabilities to lead you through strength workouts with more instruction than ever before. It’s also way cheaper than any of Peloton’s other high-ticket fitness items, at a sticker price of just $495.00.
Picture streaming a Peloton fitness class to your TV, but instead of winging the moves alongside the instructor, and hoping you’re getting them right, you’re coached via the technology and given a clear course towards getting stronger.
With the Peloton Guide, members are encouraged to mimic the movements of the instructor and get real-time feedback on their form. There’s also a Body Activity function that shows you which muscles you’ve recently worked and which ones you should focus on in your next session for a well-rounded fitness routine.
The Peloton Guide also gives recommendations on the classes to take next and can be used hands-free. Customers can use their voices to wake up the Guide, start a class, press pause, skip forward or rewind if you missed a critical cue you’d like to hear again.
In their press release announcing the product Peloton’s co-founder and Chief Product Officer, Tom Cortese, explained that “Peloton Guide demystifies strength training to create a more engaging experience that will help Members stay motivated.”
“We combined our world-class Instructors and class content with the best machine learning technology to create a whole new way to train. This is just the beginning for Peloton strength. Guide will keep getting smarter so it can grow stronger alongside our Members.”
The Peloton Guide bundle also comes with the brand new Peloton Heart Rate Band that tracks how hard you’re working in any given workout, and is also compatible with the Peloton Bike, Treat and app.
There’s no exact release date for the Peloton Guide yet, but it’s expected to become available in the US and Canada in early 2022, and in the UK, Australia and Germany later in the year.