Does it Really Matter What Toothpaste You Are Using? 4 Popular Brands to Try Out and Why

man brushing teeth
Courtesy of Shutterstock/Olena Yakobchuk
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* Find the perfect toothpaste for you 
* Effective and dentist-recommended toothpaste options
* Whether you have sensitive teeth or just want a whiter smile 

Oral health is a necessity for your overall wellness. So, investing in a highly-rated and effective toothbrush is a must as well as practicing innovative ways (like detoxifying oil pulling) to keep your teeth clean and your breath fresh. Starting and finishing each day with a two-minute toothbrush session is essential to maintaining your oral health as well as choosing a powerful toothpaste that is catered to your teeth’s needs. From activated charcoal toothpaste for a bright white smile (the natural way) to fluoride-free paste that uses naturally-derived ingredients, we rounded up four toothpaste brands for each type of consumer.

1. Sensodyne Toothpaste for Sensitive Teeth

Many of us have sensitivities when it comes to ice-cold beverages and piping hot drinks and treats, causing us to cringe in pain. Sensodyne toothpaste is one of the most well-known brands that aims to address this problem and because it is the #1 toothpaste recommended by dentists for patients with sensitive teeth, it has proven results we can trust. It actually works by providing protection inside of the tooth to help relieve sensitivity to the cold and the heat for up to 24 hours after brushing. I personally have noticed that the more I use this paste, the more it works and overall my teeth have built up a higher tolerance for intense temperatures my teeth encounter.

Sensodyne Toothpaste for Sensitive Teeth Courtesy of Amazon


2. Activated Charcoal Whitening Toothpaste

Activated charcoal has become a very popular ingredient used across the wellness industry, including its use in skincare products and now oral health. Because of its ability to whiten and detoxify, charcoal is used in toothpaste, pulling oils for mouth rinses and more. With over 4,400 reviews on Amazon, this Cali White charcoal toothpaste combines coconut oil and tea tree oil for a deep clean with a refreshing finish that uses naturally-derived ingredients and will be appreciated by consumers looking for a fluoride-free option.

Cali White Charcoal Toothpaste Courtesy of Amazon

3. Fluoride-Free Antiplaque Toothpaste

Tom’s is best known for their fluoride-free paste that instead opts for a zinc and peppermint paste that reduces plaque buildup on the teeth. It also uses xylitol, which combats bad breath so the more you use it the more it works. Not everyone is a fan of fluoride because in the past it has been potentially linked to cancer, causing a debate over whether it is beneficial or more harmful for users. For those looking to detox from any risk of exposing themselves to cancer, this is an excellent and all-natural toothpaste option.

Fluoride-Free Antiplaque Toothpaste  Courtesy of Amazon

4. TheraBreath Dentist Recommended Toothpaste

This dentist recommended toothpaste is both vegan and approved for diabetics who need to monitor their sugar intake. There are no artificial additives as they use zinc, zylitol and aloe vera, which among other ingredients are meant to reduce the potential for cavities and gum disease. They also promise to help combat even the nastiest of breath that can be caused by plaque and a dry mouth so this is a great staple to store on anyone’s bathroom counter.

TheraBreath Dentist Recommended Toothpaste Courtesy of Amazon