Before you could buy sex toys online, shopping for adult toys involved heading into some creepy, darkly lit sex shop full of pornographic images and other customers eyeing you as you peruse the available products. For obvious reasons, a lot of people found this process intimidating! Luckily, with the invention of the internet, gone are the days of awkwardly browsing adult sex shops to buy your newest vibrator, cock ring, or butt plug. Today, online sex toy retailers have created a safe and more private space to experiment with sexual aids, all without any embarrassment. The best places to buy sex toys online allow you to digitally window shop, compare products, and discretely order without ever having to leave your home.
It’s little wonder the online sex toy industry is booming. A new generation of sex toy makers like LELO and Dame are creating pleasure aids with a sex-positive and shame-free philosophy. For women, there’s no bias towards male pleasure, with countless vibrators, clitoral massagers, dildos, and couple’s sex toys to choose from. And men don’t have to be self-conscious about their bodies either, as there are high-quality male sex toys for every type of guy. In addition, sex toy makers welcome all sexual orientations without judgment. Sex toy retailers can also be a great place to learn about sexual health. If you’re curious about a new type of toy or the best lubricants to use, sites like Babeland and Love Honey can be great resources.
Finding the best places to buy sex toys online really is a win-win for everyone involved.
Read More: The 50+ Best Sex Toys of 2021
So where are the best places to buy sex toys online? We’ll tell you in a minute, but first, we should discuss the difference between sex toy retailers and sex toy producers. If you want to buy sex toys online, it’s important to understand the difference.
Finding Sex Toys Online: Sex Toy Retailers vs. Producers
Sex toy retailers are sort of like the Amazon of sex toys. They sell various devices from a wide range of adult pleasure brands. Their warehouses are crammed full of goodies, and they usually offer attractive shipping rates as well as loyalty programs. A few examples include Lovehoney, Babeland, Adam & Eve as well as Amazon itself
Sex toy producers, on the other hand, are the movers and shakers of the industry. These are the people who invent new sex toys, and these brands often sell adult toys directly to consumers on their websites. If you want something new and exciting, you can buy your sex toys directly from producers like LELO, OhMiBod, or Lora DiCarlo.
We’ve included a mix of both sex toy retailers and sex toy producers below, as both options offer a rewarding experience to horny consumers. Under each brand we’ve also included a few of our favorite toys from them that are definitely worth checking out.
So, without further ado, here are the best places to buy sex toys online. No matter which of these companies you choose, you can get products from the top sex toy brands delivered straight to your door in discreet packaging.
Founded in 2002, Lovehoney really ushered in the new era of sex toy shopping. The company was on the cusp of online sales, and because of its good timing, Lovehoney has flourished into one of the best sex toy retailers on the planet. In addition to owning six different sex toy brands that are all sold on Lovehoney, this company offers an amazing 30-day free returns policy with a one-year product guarantee on all their toys. Plus, all the parcels are delivered from their Atlanta warehouse in discreet brown boxes that come within days of ordering. And, if you’re a frequent toy shopper, Lovehoney offers a loyalty point system that rewards you with money-off vouchers, gifts and free delivery.
Love Honey Sex Toys
Magic Wand Powerful Plug-In Vibrator
This vibrator is reminiscent of the classic Hitachi wand sold at Sharper Image in the 90’s, that’s still one of our favorite sex toys of all time. This is a powerful vibrator with four intensities that range from a medium buzz all the way up to a mind-blowing 6,300 RPM. It’s made for deep-tissue massage as well as stimulation anywhere you put it, and it’s got a 3.2ft long cable so you can be as mobile as possible.
Magic Wand Powerful Vibrator
Lovehoney Wild Weekend Mega Couple’s Sex Toy Kit
If you’re looking to seriously stock your goodie drawer or gift your partner the ultimate couple’s sex toy kit, this is it. It’s got everything — from vibrators to anal toys, cock rings and other adventurous bedroom tools. Whether you’re an experienced couple looking to cover the basics in your collection or want to experiment, it’ll give you plenty of options.
Wild Weekend Mega Couple's Sex Toy Kit
BEST FOR PREMIUM TOYS
LELO uses modern design principles to create high-tech sex toys that are as beautiful as they are pleasurable. The company, which was founded in Sweden, focuses on luxury products from vibrators to male pleasure objects. Many of their sex toys are customizable using the Software Developer’s Kit, which allows customers to create their own unique sensations and track their progress. For guys who want to learn how to last longer in bed, this is a real win-win. In addition to individual toys, LELO also sells sex packs which are great for people who are just getting started in incorporating toys into the bedroom.
Basically, LELO makes luxury sex toys with the finest Swiss craftsmanship. The company has won tons of awards for its mind-blowing line of sex toys, and you can often find some of their top products on sale for up to 50% off. For guys, LELO has the Billy prostate massager and F1S Red blowjob machine. For couples, the
Lelo Best Sellers
Tiani 3 Couple’s Vibrator
For straight couples, this unique vibrator will make you feel like a sexual superhero, we promise. One end of this vibrator is inserted in the vagina to provide targeted G-spot stimulation, while the other end hugs the clit. During penetration, this U-shaped couple’s massager will bring both of you to new sexual heights.
TIANI 3 Couple's Vibrator
Sona 2 Cruise
This clitoral vibrator from LELO stimulates pleasure without making direct contact with the skin, through gentle and powerful sonic wave technology. It’s made of silicone specifically engineered for absorbing sonic waves and transmitting them for deeper sensation. It automatically increases the intensity when pressed hard into the body and comes with a wide range of intensities to choose between.
LELO Sona 2 Cruise
This is both a G-spot and clitoral vibrator from LELO that’s built to stimulate both erogenous zones at the same time and is one of their best sellers. The dual-action rabbit performs finger-like motions to massage your g-spot while it also delivers intense vibration to your clitoris. It’s 100% waterproof and comes with 10 different pleasure settings to choose from.
LELO Ina Wave
3. Bellesa Boutique
Bellesa Boutique is one of the newest sex toy retailers, but the company has been quick to amass a large number of popular reviews. They currently have over 13,000 reviews on Google yet maintain a 97% positive rating. Bellesa Boutique sells a wide range of dildos, lubes and wellness products. They also have their own line of vibrators that are “crafted with first-time users in mind.” These vibrators are also waterproof, USB rechargeable and made from premium silicone. As an added bonus, Bellesa Boutique always uses discreet shipping, so no one will know what’s in your box or where it came from.
Aurora by Bellesa
Satisfyer Pro 2
The Satisfyer Pro 2 is one of their most popular sex toys for its clitoral stimulation and silicone head designed to surround your clit in a stimulating vacuum. It delivers waves of pleasure and pulsations right where you want it to, and this redesigned version has a motor that’s powerful yet quiet, for discrete play anywhere.
Satisfyer Pro 2
Satisfyer Men 2.0
This is the Satisfyer, built for men, and is a streamlined masturbator built to stimulate the entire penis. It’s got skin-line material on the internal, interchangeable sleeve that’s discreet and made to feel realistic. And it’s got a pressure regulator built inside that’ll keep things moving just the way you want.
Bellesa Boutique Satisfyer Men 2.0
BEST FOR MEN’S SEX TOYS
Although many sex toys are made for female pleasure, Fleshlight has chosen to focus on male masturbation with their line of self-pleasure devices. These cases are designed to mimic the female orifice, allowing the male member to find pleasure even without a partner. Fleshlights are available in a number of different models, including those that are clear, extra long or extra textured. And, in addition to the original Fleshlight, the company has expanded to also sell sex toys made for men and women of all sexual orientations, including some that are molded from the private areas of the hottest adult industry stars.
Fleshlight Ice Lady
If you’re tired of shopping on websites full of giant pink vibrators and splashy, suggestive text, turn to a classier retailer, like Maude. You won’t find any of the sensationalized stuff on this website. Instead, Maude takes a subtle approach to what should be a stress-relieving pleasurable exercise. The company sells their own brand products to help you before, during and after. From vibrators and lube to extra thin condoms and sanitizing spray as well as bath oil and salts, you won’t feel awkward pulling out any one of the Maude products during your next sexual encounter, whether that’s with a new partner or yourself.
Maude Rise Condoms
This is one of the simplest, most elegant vibrators on the market. It’s got a small, bullet-like structure with a flutter tip that’s designed for focused stimulation on one part of your or your partner’s body. It’s made with 100% platinum-grade silicone and comes built with three speeds. It’s got a run time of 2.5 hours and is water-resistant.
The vibe is Maude’s most popular sex toy, but this drop is another one of theirs worth checking out for its unique shape and design. It fits perfectly in the palm of your hand and is an all-body massager designed to deliver pleasure anywhere and everywhere. It’s supposed to mimic the ball of a wand vibrator, without the handle, and be as flexible to your individual pleasure needs. It’s got three speeds and comes with a canvas bag for travel.
BEST FOR ANAL PLAY
Whether you already love anal play or you’re just getting into butt stuff, b-Vibe is there for you. This website is dedicated to all things anal, including how-to guides, a blog full of advice, and of course, plenty of toys to help you along the way. Plugs, prostate vibrators, and lube are all available for purchase. The tech-forward toys are all designed to keep you safe and comfortable throughout. b-Vibe even produces anal toys for all levels, so this might be a great way to introduce yourself or your partner to this type of sexual encounter.
Read More: Best Anal Lubes
b-vibe anal training kit & education set
7. Adam & Eve
Adam & Eve started as a physical adult toy retailer but has built one of the biggest online shops for all things sex. Where many retailers focus on sex toys for women, Adam & Eve has a whole category on their homepage just for popular men’s sex toys. However, the variety of vibrators, dildos, bondage toys and lube is impressive whether you’re a man or woman of any sexual orientation. One of the best things about Adam & Eve is their discreet billing policy. After you order, you’ll never find any sexual terms or the name “Adam & Eve” on your credit card statements.
Elder millennials, Gen X and Baby Boomers may remember Adam & Eve from their steamy late-night commercials, but this sex toy retailer has evolved for the modern consumer. While their site looks a bit dated, they still offer a great customer experience. With a truly massive selection, affordable prices, discrete billing and helpful customer reviews, Adam & Eve is easily one of the best places to buy sex toys online.
Adam & Eve Men's Sex Toys
Eve’s Slim Pink Pleaser Vibrator
This vibrator from Adam & Eve is realistically-shaped for pleasure with a raised veiny texture and a penis head tip. It’s got adjustable speeds, and a waterproof, slender body designed to fit. It has a soft jelly texture and can be easily paired with a small dab of lubricant for seamless use.
Eve's Slim Pink Pleasure Vibrator
Adam & Eve Intro to Prostate Kit
Prostate stimulation can be pleasing for anyone and everyone, and this intro kit is perfect for beginners just starting out, or experienced folks looking to build up their collection. It’s got a variety of toys in different shapes and sizes so you can find what works for you. The four ultra-smooth silicone anal toys are plug-and-play, and the entire kit is waterproof.
Adam & Eve Intro to Prostate Kit
Back in the 90s Babeland’s founders realized that there really weren’t any women-friendly sex toy stores. Most of the physical shops were full of pornographic images and clearly marketed to men. So, they created Babeland, a physical shop for women by women located in Seattle. Today, you’ll find Babeland stores in Seattle and New York City, but the brand has also expanded online, where it still adheres to its original principles by providing educational information and sex-positive encouragement to people of all genders who want to explore their sexuality. The retailer offers a variety of vibrators, penis toys, dildos, and strap-ons without creating a weird, overly sexualized vibe. The sex toy retailer also has a great summer promotion going on right now, which means this is the perfect time to start shopping.
We-Vibe Nova 2
We-Vibe is a popular Bluetooth sex toy line and this is one of their top-selling vibrators complete with dual-action stimulation and a flexible body design that moves with you. It’s designed to provide constant external stimulation, can sync to a We-Connect app, is waterproof and rechargeable as well.
We-Vibe Nova 2 Vibrator
Moxie by We-Vibe
This mini vibrator is perfect for travel, and can be controlled via a remote control or the We-Connect app. It’s got 10 different modes of powerful vibrations and you can even create customized modes within the app. It’s also waterproof and rechargeable via USB.
Moxie by We-Vibe
Dame (also known as Dame Products) claims it’s provided 10 million orgasms and counting. The company was created when Alexandra Fine, a sexologist, and Janet Lieberman, an engineer, invented a hands-free vibrator, called Eva. It’s since grown to become one of the most popular vibrator producers in America, and today Dame also sells a variety of other sex accessories, including pillows, top-rated lubes, and gift sets. However, the most impressive thing about Dame is its commitment to defending gender equality and reproductive rights. They’ve even sued the NYC subway for discrimination in advertising. With innovative products, a real social conscience, and free shipping over $100, you can’t go wrong with buying sex toys online from Dame.
Dame Best Sellers
Aer Suction Toy
This Aer toy from Dame is one of their most popular suction toys for oral stimulation. It creates pleasure through pulses of air and a gentle seal around the clitoris designed to get you there faster than standard vibrators. It’s made of medical-grade silicone, comes with five pulsating patterns and intensities and is fully waterproof.
Aer Suction Toy
Pom Flexible Vibrator
The Pom is another one of their trendiest, most popular sex toys. It’s got a flexible, waterproof design and two differently sized heads for broad or targeted stimulation, depending on what you’re looking for. The rumbly motor is built powerful and quiet, so you can discreetly pleasure yourself anywhere. It also comes with five patterns and intensities and is also made with medical-grade silicone.
Pom Flexible Vibrator
10. Ella Paradis
BEST FOR COUPLES
While some of the companies listed here produce their own sex toys, Ella Paradis is an aggregator that sells vibrators, butt plugs, cock rings and more from a variety of producers. If you’re looking for the best couple’s sex toys, this is a great destination. This online retailer’s mission is to “make the world a better place by delivering pleasure,” which it accomplishes by selling sex toys for both singles and couples. For the latter, the retailer includes a special section on their website full of lube, strap-ons and dildos as well a roundup of sexual wellness resources. And, as an added bonus, Ella Paradis provides free shipping for all orders in the United States.
We-Vibe Chorus Couples Vibrator
This is a best-selling couples’ vibrator from We-Vibe that lets you stay in touch, and intimate, even if you’re miles apart. It’s a Bluetooth couples’ vibrator with 10+ vibrational modes and dual-stimulation for multiple forms of pleasure. It comes with a touch sense remote for control and is 100% waterproof.
We-Vibe Chorus Couples Vibrator
Kiki De Montparnasse Stainless Steel Wand
This stainless steel dildo has two different usable ends for pleasure, including curvature specifically designed for stimulating the G-spot. It can be warmed up or down easily for temperature play or can be used for gentle massage all over the body. It’s made of polished stainless steel that’s easy to clean, and is weighted for extra pleasure.
Kiki De Montparnasse Stainless Steel Wand
BEST FOR SEX FURNITURE
For people who want to deck out an entire sex room or simply want to try bondage for the first time, Liberator is the place to start. This sex furniture producer has invented everything from sex pillows to bondage benches to keep things steamy during intercourse. We’ve written about their sex blanket before, and this is a quality brand you can trust in the bedroom. However, don’t fall into the trap of thinking sex furniture is only fair a two-person dance. Singles can use Liberator’s sex pillows with built-in toy mounts for extra pleasurable masturbation. Beyond furniture, Liberator also sells a wide range of toys, from vibrators to stamina training units. While you can find LIberator products for sale on sites like Amazon and LoveHoney you can usually find the best prices by going directly to Liberator’s online store.
The Wedge is one of the Liberator’s best-selling pieces of sex furniture for its simple design and versatility. It offers many different positions and is made of high-density foam for full-body support. It can be used for all types of penetrative and oral sex and can be easily paired with the Liberator Ramp for even more of a lift.
The Ramp from the Liberator is a bigger version of the Wedge that’s designed to give full-body support for a wide range of positions. It’s got a velvet cover designed for better traction than the average mattress and can increase stamina. The shape can relieve joint and lower back pressure and can increase your range and mobility drastically. It’s made of high-density foam and comes in three sizes for fitting a variety of body types.
You might not really think about Amazon as a sex toy retailer, but it’s still one of the best places to buy cheap sex toys online, including a large variety of budget vibrators, anal plugs, and lubricants. There are thousands upon thousands of toys and BDSM gear available for purchase on Amazon, and many of them offer Prime shipping, meaning they’ll be on your doorstep in Amazon packaging within two days. Just be sure to read all the reviews on the product you want to buy before pulling the trigger. Quality across the Amazon “stores” can vary, so be sure to read the reviews before you purchase. We’ve included a few of our favorite products below.
FAV Water-Based Luxury Personal Lubricant
This water-based lubricant is safe to use with most sex toys, even silicone-based ones, and has a long-lasting formula made to not dry you out. It’s designed to work with and complement the body’s natural lubrication, and rinses off easily with water when you’re done. It comes in an easy-pump bottle and can be used with a variety of condoms as well.
FAV Water-Based Luxury Personal Lubricant
Luna Rechargeable Personal Wand Massager
This wand massager has more than 32,000 reviews and a 4.5-star rating. It comes with 20 different vibrational patterns, eight different speeds and is built to be as quiet as possible. It’s completely waterproof and designed with high-grade silicone that’s smooth to the touch. It’s got a 2-hour battery life on a single charge and comes in many colors, including this soft purple.
Lune Rechargeable Personal Wand Massager
BEST FOR VIBRATORS
Back in 2008, Bruce and Melody Murison, the founders of We-Vibe, realized there wasn’t a vibrator made for couples to use during intercourse. Most were for solo pleasure or foreplay rather than benefiting both parties. So, they invented We-Vibe, a silicone-encased vibrator designed to be worn during lovemaking. Since the success of We-Vibe, the company has gone on to invent several other iterations of the ever-popular Bluetooth sex toy. You can find all of their body-safe, latex-free vibrators for sale on their website in addition to popular online sex toy stores like Love Honey, Adam & Eve and Babeland.
BEST FOR REMOTE CONTROLLED TOYS
OhMiBod is one of the most innovative sex toy companies on the market. They began their journey by inventing a vibrator that connected to MP3 players, allowing users to “feel the music.” However, lately, they have continued innovating. This allowed OhMiBod to create the very first app-controlled vibrator, which is a godsend for long-distance couples as one person can control the pleasure of the other from the other side of the world. Today, this online retailer has a full line of remote-controlled vibrators, Kegels, and lubricants to keep you busy in the bedroom. You can also find OhMiBod products for sale on major retailers like Babeland.
15. Lora DiCarlo
MOST INNOVATIVE TOYS
Lora DiCarlo made the news when the Consumer Technology Association awarded their robotic sex toy for women an innovation prize — then later rescinded it. This sparked a critical conversation about gender inequality in tech and helped introduce the woman-owned sex toy brand to new customers. Regardless of the good or bad press, the reality is that Lora DiCarlo’s sex toys result in pure pleasure. Both the Ose and Onda use robotic technology to create vibrator-like devices that don’t actually vibrate but rather use natural movements to stimulate pleasure. Then there’s the Tilt plug pictured below, which comes with a built-in warming function. . Introducing either toy into your bedroom exploits is sure to result in new heights of ecstasy.
If you are looking for a digital sex toy retailer that puts women’s pleasure first, then Lora DiCarlo should be your destination. Launched in 2017, this new online sex toy store has grown quickly thanks to its innovative and unique products.
Tilt Vibrating & Warming Plug
This versatile sex toy has a few different unique features, and it was designed to offer pleasure to people of all genders and anatomies. The design can stimulate the G-spot, clitoris or prostate as you prefer, and two independent motors offer intense vibrations that you’ll love. On top of that, this vibrator offers a warming feature for extra satisfaction.
Tilt Vibrating and Warming Plug
16. Good Vibrations
Founded by a sex therapist and educator in the late 70s, sex-positive supplier Good Vibrations is about more than selling toys. Their site additionally features a blog with informative details, free sex education workshops, and even allows you to book sessions with their staff sex educators to guide you as you shop. Right now, they’re having an amazing summer sale where you can save $20 when you spend $99.
A newcomer to the sex toy game, Overkink aims to promote sex positivity within the Black community. Founded in 2018, this female and Black-owned shop offers tons of great products including lingerie, health and wellness products and, of course, plenty of sex toys. You can find popular sex toy brands such as Lelo and Satisfyer at Overkink, as well as tons more affordable sex toys for every kink, body and sexual orientation.
TORPEDO RECHARGEABLE STROKER
18. WILD FLOWER
Need More Inspiration? Our Top Sex Toy Picks
Here at Spy, we’re always on the lookout for the newest sex toys for men, women and couples. (That’s why we consider ourselves experts on the best places to buy sex toys online in the first place.) We’ve got plenty of adult shoppin guides if you’re looking for the best male sex toys or the top sex toys overall. Below, we’ve picked out some of our most highly recommended sex toys:
- Hitachi Magic Wand — Best for Women
- Eva Hands-Free Vibrator — Best for Couples
- Liberator Wedge Sex Pillow — Best Piece of Sex Furniture
- Rabbit Habit Deluxe — Best Vibrator
- Dame Aer — Best Suction Toy
- Lovehoney All Tied Up Bondage Kit — Best BDSM Kit for Beginners
- B-Vibe Rechargeable Rimming Plug — Best For Anal Play