Starting a pillow company may not seem super on-brand for Parkland survivor turned progressive activist David Hogg, but when you find out that it’s the result of a Twitter feud with a Trump-supporting conspiracy theorist, it starts to make a bit more sense. But does that mean Hogg’s new pillow company, Good Pillow, is just a joke?
It may have started that way, but Good Pillow promises to be more than a meme.
Here’s the Good Pillow origin story:
After MyPillow CEO Mike Lindell became increasingly vocal in his belief that the 2020 election was stolen from Trump, going as far as to commission a documentary outlining imagined voting machine irregularities, Hogg and business partner William LeGate couldn’t help but retaliate. And what could be better revenge than creating some competition that highlights everything they believe Lindell’s company is doing wrong? After all, competition is the American capitalist way.
So on February 4, 2021, Hogg announced on Twitter that he and LeGate, a software developer and fellow activist, were “going to prove that progressives can make a better pillow, run a better business and help make the world a better place while doing it.”
.@williamlegate and I are going to prove that progressives can make a better pillow, run a better business and help make the world a better place while doing it.
— David Hogg (@davidhogg111) February 4, 2021
From that vow, Good Pillow was born. By February 9, #GoodPillow was trending atop Twitter (above the impeachment of the President of the United States) and already had more than 15,000 names on the waitlist.
The Good Pillow manifesto outlines that the company pledges to be, well, Good. Hogg wants his pillow company to stand in contrast to every way that believes MyPillow and other big businesses are Bad.
What does that mean exactly? Hogg promises that his company will offer good dialogue with customers, good environmental accountability, good hiring practices, good charitable support and, hopefully, good pillows. Essentially, they aim to be the antithesis of MyPillow, which is known in conservative circles for its advertisements featuring Lindell, the mustachioed entrepreneur turned conspiracy theorist.
According to the budding company’s Twitter bio, the pillows will be soft yet sturdy and always cuddle-ready. There is currently no definitive timeline for their release, but you can add yourself to a waitlist for pre-orders on the Good Pillow website. It may be a good idea to do so, since they reiterate that there will be a limited supply of the pillows and distribution will be first come, first serve.
With increasing support and Hogg’s massive social media reach, the company could sell a lot of pillows. It’s clear that Hogg thinks the Good guys can win this high-stakes pillow fight. So far, that’s all we really know about Good Pillow. However, if we find out more about this venture, we’ll be sure to update this post with more information.