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Justin Bieber’s Purpose Tour Has Made Nearly $200 Million

* Purpose World Tour earned $40 million so far in 2017
* Brings total to nearly $200 million since March 2016
* Retail collaborations have added to the bottom line

The figures keep growing for Justin Bieber’s Purpose World Tour. Now in its second year, the tour has earned an additional $40 million from just 10 concerts in 2017. That brings the combined total to just under $200 million since the tour launched in March 2016, reports Billboard.

Fans have purchased 2.2 million tickets to 122 headlining performances around the world.

The first leg of the tour kicked off in Seattle on March 9, 2016 and concluded on November 29. It restarted on February 15 of this year in Monterrey, Mexico. That and a second show in Monterrey, Mexico earned a combined $9.4 million. The remaining $30 million came from eight other shows in Latin America and Oceana.

Another key area for tour revenue? Merchandise collaborations with retailers. Bieber launched not one, not two, not three, not four but FIVE merchandising partnerships with major retailers to sell his Purpose tour-branded merch. The retailers, Forever 21, PacSun, H&M, Urban Outfitters and Barneys, were all on the Bieber bandwagon with Purpose-themed apparel and accessories. Analysts say the large range of stores and prices helped drive sales, since it reached out to a larger demographic.

Prices ranged from as low as $19.99 for Bieber-inspired graphic tees from H&M, to $1675.00 for a leather jacket from the Purpose Tour XO Barneys New York Collection. Select pieces are still available at most of the retailers.

The Purpose World Tour will continue through this summer, concluding on September 6 in Toronto, Ontario.