Valentine’s Day Gift Guide: The Best Gifts Under $100 for Every Type of Man

best gifts under 100
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Anniversaries, Birthdays, Weddings, and of course, Valentine’s Day – shopping for gifts during these celebratory times can get pricey. It’s even pricier for those who have a long list of family and friends with expensive taste. But just because you’re working with a tighter budget this year doesn’t mean you have to compromise on quality. You can still find some meaningful, useful gifts under $100 for him (or her).

The most coveted options include great gift ideas for techies, hypebeasts, travelers, fitness buffs, spirits connoisseurs and everyone in between. All are available to buy right now on sites like Amazon, and most can be shipped with Prime, which is always clutch when considering last-minute gift ideas.

To help you in your quest for affordable Valentine’s Day presents, we’ve collected 25 of our favorite gifts under $100. If you want to pick the right one and stay under a three-figure limit, let SPY be your personal shopper.

Those who want to splurge a bit on their loved ones should definitely check out our Best Gifts for Men list, which currently shares some of the top Valentine’s Day gifts this year. You can also reference our Best Gifts for Dad and Best Tech Gifts roundups for more gift ideas under $100.


1.  John Varvatos Travel Size Fragrance Set

To ensure the guy in your life smells good for every occasion (and location), pass along this sensuous fragrance set that packs four travel-sized colognes into one fancy package. The collection includes brand staples like John Varvatos Classic, Artisan, Artisan Pure and Vintage. Each has its own unique scent composed of bold and mature notes that complement any man’s distinguished style. Now he can keep one at home, work, inside his business coat and in his dopp kit when hitting the road.

John Varvatos Travel Size Fragrance Set - Best Gifts Under $100 Image courtesy of Nordstrom


2. Anker Soundcore Liberty 2 and Liberty Air 2 Wireless Earbuds

The AirPods Pro may be the it gadget right now, but if you’re looking for the best gifts under $100, they’re way out of your price range. Fortunately, you can get better audio performance and functionality from these two pairs of true wireless earbuds, and at a much lower price. Anker’s newest entries in the Liberty and Liberty Air series’ have been updated with adaptive sound, noise reduction, and water resistance. Access to the Soundcore app opens up both models for personalized sound, thanks to built-in presets and unique features like HearID that test the listener’s hearing to create a custom EQ profile tailored to their ears. You can’t go wrong with either option.

Anker Soundcore Liberty 2 and Liberty Air 2 Wireless Earbuds- Best Gifts Under $100 Image courtesy of Anker


3. Herschel Novel Duffle Bag

Herschel has built its legacy creating top-of-the-line bags at affordable prices. You won’t find a better deal than the Novel duffel — a reliable pick that won’t bleed your pockets dry and works great as a gym bag or light weekender bag. An undercover ’90s-inspired look scores style points in the airport or locker room, while features such as an internal storage sleeve and shoe compartment on the side make it highly functional as well. 

Image courtesy of Herschel Supply Company - Best Gifts Under $100 Image courtesy of Herschel Supply Company


4. Cooper & Thief Bourbon Barrel Aged Red Blend Red Wine

If he’s just starting to develop his wine palate, but can’t seem to stay away from his favorite bourbon, see what his reaction is when tasting this well-rounded red blend. Copper & Thief have created something special, a “dark and jammy” red wine with bourbon-inspired notes that pairs well with meaty delicacies; having a glass with a pan-seared ribeye is everything. Its rich aromas and flavors of black fruit and smoke give the wine a refined taste, every sip leaving a velvety mouthfeel on the taste buds.

Cooper and Thief Bourbon Barrel Aged Red Blend Red Wine - Best Gifts Under $100 Image courtesy of Copper and Thief


5. Fitbit Inspire HR

In case your workout partner is due for a new fitness tracker, but you’re not trying to spend much, surprise them with this Fitbit device. While the Fitbit Versa 2 is our favorite Fitbit product overall, the Inspire HR is the best fitness tracker under $100 and packs many of the same features as its higher-priced siblings. Users will still get real-time performance stats (e.g. 24/7 heart rate tracking, calories burned, steps taken) that are recorded and stored on the Fitbit app, as well as access to different exercise modes to optimize their performance. It’s even swim-proof up to 50 meters.

Fitbit Inspire HR - Best Gifts Under $100 Image courtesy of Fitbit Courtesy of Fitbit


6. Truff Hot Sauces

Hot sauce infused with black truffle? Sold! Truff’s new line of spicy, flavorful condiments is all the rage right now, constantly selling out on Amazon and becoming a fixture at every BBQ and dinner party. The flavor profile of these hot sauces is savory AF, and consists of chili peppers, cumin, garlic, and organic agave nectar. You can pick from three different versions — Hot Sauce, Hotter Sauce and a limited-edition White Truffle Hot Sauce – each sold separately or as part of a bundle.

Truff Hot Sauces - Best Gifts Under $100 Image courtesy of Truff Truff


7. Allbirds Wool Runners

Allbirds took the sneaker market by storm in 2019 with these soft, cozy, minimalist kicks. They’re made of superfine merino sheep’s wool that regulates temperature and wicks sweat, making them the best sockless shoes around. They make a great gift this year because everyone seems to be loving them, from the fashion-obsessed to normal dudes alike.

Allbirds Wool Runners - Best Gifts Under $100 Image courtesy of Allbirds


8. Amazon Kindle

Some bookworms still raise their eyebrows at e-readers like the Amazon Kindle. But it always goes the same way: once they have one, they never put it down. If you know anyone that plows through books, a Kindle is a great gift idea under $100. It’s something your giftee will end up using every day — especially if they’re travelers or students. This new Kindle has been getting rave reviews from customers, who say the glare-resistant screen is amazing and the battery life is outstanding.

new kindle amazon Courtesy of Amazon


9. S’well Teakwood Stainless Steel Water Bottle

Daily hydration is crucial to staying healthy. A reusable water bottle is a practical stocking stuffer that anyone would appreciate, especially fitness freaks. The beauty of S’well bottles is in the design. Sure, they are available in many striking colors and sizes, but the main draw is the double-walled stainless-steel frame that keeps drinks cool or warm for several hours to enjoy at one’s convenience. Think of it as an inexpensive and serviceable gift that will come in handy at the gym or on the road.

S'well Teakwood Stainless Steel Water Bottle - Best gifts under $100 for men and women Image courtesy of Nordstorm


10.  Skagen Aaren Kulor Rubber Strap Watches

Now that budget watches are on-trend, we’re seeing lots of brands release some nice-looking timepieces at mid-range price points. Bulky metal watches are no longer on many millennial men’s’ wish lists, and not everyone actually wants a smartwatch. For some guys, analog really is the better option. For these old-school men, Skagen has a number of attractive options, as exhibited in the Aaren Kulor collection. These minimalist watches blend clean, distinctive aesthetics with classic design elements such as an analog dial and round bezel to achieve a distinguished unisex look. You can choose between a vibrant blue, green, red, and yellow. We love these stylish watches here at SPY, which is why they’re always on our list of best gift ideas under $100.

Skagen Aaren Kulor Rubber Strap Watch - Best gifts under $100 for men and women Image courtesy of Nordstrom


11. Ultimate Ears Wonderboom Portable Bluetooth Speakers

Bluetooth speakers have become go-to gifts when you just don’t know what to get. With the category evolving over the years, we’re seeing stellar brands like Ultimate Ears sell premium portable speakers at a budget value. The Wonderboom is exemplary of this, delivering detailed, boomy sound that can fill an entire room. UE also made these speakers completely waterproof (and floatable), so they’ll still perfectly in wet environments. Two different versions are available, but the great news is that both can be paired via mobile app to play music at the same time.

Ultimate Ears Wonderboom 2 Portable Speaker Image courtesy of Ultimate Ears Image courtesy of Amazon


12. Bellroy Note Sleeve RFID Wallet

The only thing more thoughtful than a fancy wallet is one capable of protecting both your currency and identity. Bellroy’s sleek-looking billfold is the perfect blend of fashion meets function, housing several pockets to keep cards and cash well organized, while blocking hackers from stealing personal information using RFID technology. Craftsmanship is another facet of these wallets that shouldn’t be overlooked, composed of premium calfskin leather that keeps them looking premium over time. Choose from over 13 attractive colors.

Bellroy Note Sleeve RFID Wallet - Best Gifts Under $100 Image courtesy of Nordstrom


13. Glenmorangie The Quinta Ruban 14-Year-Old Whisky

Glenmorangie updated the formula to its popular Quinta Ruban expression by increasing its age from 12 to 14 years, making it a special release for fans of the brand, but more so, lovers of single malts. Opening the bottle tickles your nose with rich notes of berries, leather, milk chocolate, and smoke. The lengthened maturing process also gives some of the signature flavors like dark chocolate and burnt Seville orange more pop, creating one of the creamiest finishes of any whisky out there. It’s the nightcap drink he’s been craving.

Glenmorangie The Quinta Ruban 14 Year-Old Whisky - Best Gifts Under $100 Image courtesy of Drizly


14. Philips Norelco OneBlade Hybrid Trimmer & Shaver

He has needed a new razor since the summer and a new beard trimmer throughout the winter. Kill two birds with one stone by placing this hybrid grooming tool on his bathroom countertop. The OneBlade was designed for multi-purpose facial hair maintenance, featuring an innovative dual-sided blade that seamlessly cuts through thick strands without damaging the skin. Its contoured head design allows for precision styling. Three trimming combs also come bundled to manage different stubble lengths. The fact that it’s portable-friendly and rechargeable makes it an awesome travel gift too.

Philips Norelco OneBlade Hybrid Trimmer & Shaver - Best Gifts Under $100 Image courtesy of Philips Norelco


15. Quay Australia Link Up Round Sunglasses with Chain Strap

Sunglasses are fashion accessories that can make any man feel more confident and put-together. Forget splurging on fancy shades from a luxury designer house, as Quay Australia sells these super-stylish frames for an unbeatable price. The gold braid detail on the side of the arms looks chic and trendy, while the removeable chain offers a fresher take on sporting sunglasses, be it around the neck or on the head. Chase after the Gold/Blue/Red version, if still available.

Quay Australia Link Up Round Sunglasses with Chain Strap - Best Gifts Under $100 Image courtesy of Nordstrom


16. Instant Pot

The now-famous Instant Pot is obviously a great gift for cooks, but it’s also fantastic for people who struggle in the kitchen. The genius pressure cooker allows you to make everything from rice to roast chicken to desserts in much less time than traditional equipment, and this best-selling model costs under $100. Pro tip: consider gifting it early so your recipient can help with family feasts.

Instant Pot - Best Gifts Under $100 Image courtesy of Amazon


17.  Nike Blazer Mid ’77 Vintage Sneakers

Jordans may not be in the budget this year, but you can still lace him up in some high-performance kicks with retro appeal. The Nike Blazer Mid ’77 has made a huge comeback over the past several months, giving basketball sneaker fanatics something simple, yet standout, to rock with their favorite NBA jerseys or casual gear. Vintage aesthetics like the leather upper and vulcanized rubber sole showcase the sport shoes’ durability, while the vibrant royal blue swoosh gives them some pop.

Nike Blazer Mid '77 Vintage Sneakers - Best Gifts Under $100 Image courtesy of Nordstorm


18. Amazon Fire Stick 4K

More people are cutting the cord and putting their money towards content services like Netflix and Hulu, making the need for a powerful streaming device more important than ever. The latest Amazon Fire Stick 4K is the quintessential gift idea for entertainment lovers. The Fire Stick unlocks access to more than 500,000 movies and TV episodes, as well as live news, sports, and music channels. Amazon also updated the model to support 4K UHD visuals and Alexa, letting users binge-watch whatever they want using voice commands. Even better, you can pair the Amazon Fire Stick 4K with an Echo Dot for just $60. It’s little wonder this is one of the year’s best tech gifts under $100.

Amazon Fire TV Stick 4K with Alexa Voice Remote - Best gifts under $100 for men and women Image courtesy of Amazon Amazon


19. Kiehl’s Ultra Healthy Skin Favorites Set

Kiehl’s Ultra Healthy Skin Favorites Set is perfect for beginners who want to adopt an effective skincare regimen on the cheap. Several of the brand’s top-selling products come bundled in this Nordstrom exclusive gift set, each one formulated with potent ingredients designed to reduce signs of premature aging. As a bonus, Nordstrom includes a psychedelic travel bag to store everything neatly in one’s beauty cabinet.

Kiehl’s Ultra Healthy Skin Favorites Set for men and women - Best gifts uner $100 Image courtesy of Nordstrom


20. Anker Powercore Slim 10000 Portable Charger

Nowadays, portable chargers are as essential as cash and food — just ask any iPhone user. Placing this slim and powerful battery pack in each family member’s stocking is a gift that won’t go unappreciated. The Anker Powercore Slim 10000 is a light carry that fits comfortably in any pocket and holds up to two full charges, depending on your smartphone. An 18-month warranty guarantees the best quality and service available from one of the industry’s top consumer electronics brands.

Anker PowerCore Slim 10000 - Best Gifts Under $100 Image courtesy of Anker


21. Nest Fragrances Petite Votive Set

For those who want to enhance the ambiance of their home, Nest sells this limited-edition set with six mini candles to keep environments well-lit and smelling fresh. Each candle is formulated with its own unique scent — Bamboo, Moroccan Amber, and Velvet Pear just to name a few — providing up to three to four hours of burn time. It sounds like something Mom and Dad can use in each bedroom when hosting the kids overnight during the holidays.

Nest Fragrances Petite Votive Set - Best Gifts Under $100 Image courtesy of Amazon


22. Sony Wireless Extra Bass Headphones

Whoever said you can’t score premium headphones for under $100 has yet to test Sony’s latest bass-blasters. The WH-XB700 is an entry-level model that packs deep, rich audio, extended battery life (up to 18 hours), and personalized sound options via Sony Headphones Connect app into a sturdy, lightweight frame. These aren’t features you’ll find in any typical pair of bargain-bin headphones. Its current markdown means shoppers can splurge on a set for themselves as well as that special someone in their life.

Sony WH-XB700 Wireless Extra Bass Headphones - Best gifts for under $100 for men and women Image courtesy of Sony


23. Amazon Echo Show 5

Amazon Echo Show Courtesy of Amazon

Everyone has a smart home assistant device these days, but not everyone has the upgraded Echo Show with Alexa. The new Amazon device features a screen that shows the time, recipes, video calls, security camera streams, and much more. Any techie would be thrilled to unwrap one of these – even if they already have an older-generation Echo.


24. Goodthreads Cotton Shawl Cardigan Sweater

Every guy can use a stylish go-to sweater in their rotation. Cardigans are popular fashion gifts that can be worn for any occasion (e.g. at the bar, in the office). It turns out Amazon’s own clothing division, Goodthreads, sells a nice collection of trendy sweaters in stylish, warm colors. Each cardigan is made from 100% cotton to provide additional comfort and warmth during the colder seasons. Adding to its appeal are unique details such as the shawl collar and front welt pockets that complete its sophisticated look.

Goodthreads Cotton Shawl Cardigan Sweater - Best Gifts under $100 for men Image courtesy of Amazon


25. Sega Genesis Mini

The popularity of the NES Classic Edition has made retro-gaming consoles hot Christmas gifts. It took them long enough, but Sega launched what is arguably the best of the batch with the Sega Genesis Mini. We’re talking two, three-button controllers (note: you can upgrade to the Retro-Bit’s six-button gamepads for extra), over 40 classic titles and HDMI connection to enjoy sharp 16-bit pixelation in all of its nostalgic glory. It’s also super-compact and blends perfectly into any entertainment center; prop it atop the PS4 or Xbox One to expand your gaming fort. Spend the Christmas break playing co-op gems like Sonic the Hedgehog 2, Contra: Hard Corps, and Streets of Rage 2.

Sega Genesis Mini - Best gifts under $100 for men and women Image courtesy of Sega