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* Khloe Kardashian celebrated her baby shower with help from Amazon
* Amazon’s Baby Registry lets you combine everything you need into one list
* Kardashian is expected a girl with boyfriend Tristan Thompson
Stars are just like us! Khloe Kardashian celebrated her pregnancy with a star-studded baby shower last weekend, but one thing stood out to her savvy followers on social media: it seems her pink-themed party was sponsored by Amazon.
What seems like an odd partnership on paper makes sense once you take a closer look online. Amazon has launched a successful baby registry program, which lets you curate all the items you want for your new arrival into one easy-to-shop list that you can share with friends and family. Instead of having to register furniture at one store, clothing at another, and accessories at yet another store, the Amazon registry lets you condense everything into one site.
There are over 270,000 options in the baby store alone to choose from on Amazon.com itself. That’s not even including other essentials you can add to your registry — like home necessities (think household supplies and everyday items) and ideas for nursery room or family room decor.
See what Footwear News had to say about Khloe’s shower, then browse Amazon’s Baby Registry for yourself.
From Footwear News:
Khloé Kardashian celebrated her baby shower this weekend, but the reality star’s extravagantly pink party is making headlines for an unexpected reason — its sponsor.
In a post she shared on Instagram, the future mom revealed that Amazon — specifically the Amazon Baby Registry — bankrolled the event at the Hotel Bel-Air in Los Angeles, which saw a plethora of balloons, floral arrangements and animal-inspired decor that mimicked sister Kim Kardashian’s cherry blossom-themed baby shower in November. She added the #ad hashtag in her caption, thanking the retail giant for arranging the bash for her and boyfriend Tristan Thompson’s soon-to-arrive baby girl.
Khloe Kardashian’s party marked Amazon’s latest push toward retail dominion. The retailer aims to capitalize on the infant and toddler markets at a time when major toy retailer Toys “R” Us Inc. is struggling following its bankruptcy last fall.
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