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This Was Oprah’s Holiday Gift to Weight Watchers

Weight Watchers is ringing in the holidays with some good cheer, all thanks to Oprah. The weight-loss company is enjoying a surge in popularity thanks to the media mogul’s recent reveal that she lost 40 pounds on the program.

From Variety:
Oprah Winfrey’s weight and Weight Watchers shares evidently have an inverse relationship.

Weight Watcher stocks spiked by more than 10% — as much as 19% — on Thursday morning as the media magnate revealed that she’s lost 40-plus pounds since starting the weight-loss program last year.

The company announced Thursday morning that Winfrey will launch a new ad campaign next year revealing she transformation.

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“Weight Watchers is easier than any other program I’ve ever been on. It’s a lifestyle, a way of eating, and a way of living that’s so freeing,” Winfrey said in a press release from the company. “You never feel like you are on a diet and it works.”

“I believe others who are looking to make a change will be as inspired as I am about the stories we are sharing in this new campaign,” she added.

Winfrey became a spokeswoman for Weight Watchers back in October 2015 after buying a 10% stake in the company and joining its board of directors.

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