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These Surprise Singles’ Day Sales End Today! (Updated)

Move over Black Friday, Cyber Monday and Cyber Week; there’s a new shopping holiday in town: Singles’ Day. Maybe you’ve heard of it. Maybe you haven’t. Either way, you’re going to want to hear about some of the fantastic deals that the day has to offer.

Singles’ Day 2021 officially kicks off on Thursday, November 11, but this year some of our favorite retailers and brands are offering surprise early Singles’ Day sales, so there’s no reason to wait. So far we’ve found great deals at retailers like Asos and FarFetch, as well as discounts at brands like LELO, Brooklinen and Adidas.

So what exactly is Singles’ Day, you ask? How did it begin? And where are the best Singles’ Day sales leading up to the Christmas holiday season? Welp, there’s no need to search any further because we’re here to break it all down and share some of the best Singles’ Day deals around.


What Is Singles’ Day?

The unofficial holiday — mainly celebrated in China and similar to Amazon’s Prime Day in the U.S. — began in the early ’90s as the antithesis of Valentine’s Day. It is always celebrated on November 11 due to the series of ones in the 11/11 date, chosen to represent single people. 

Initially established as a day for singles to rejoice in their non-coupledom, celebrate, and meet up with one another, China’s Alibaba capitalized on its appeal. The day has now turned into a full-blown shopping event retailers have caught on and begun offering major in-store and online discounts.

With its exponential growth over the years, the day has become the biggest shopping holiday in the world. According to Tech Radar, yes, even larger than both Black Friday deals and Cyber Monday deals combined.

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To help you celebrate and score some of the best Black Friday and Cyber Monday deals of the Christmas gift-giving season, we’ve created this list of the best deals for Singles’ Day 2021.



Intimate lifestyle retailer LELO is offering up to 50% off of its products for the November 11 celebration. You can shop products on its site as well as Amazon.



SAVE $64
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Courtesy of LELO



Save 15% sitewide at Brooklinen for a little while longer! This promotion ends soon, so don’t wait too long to take advantage of one of the year’s best Singles’ Day sales.

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Courtesy of Brooklinen


Want to save big on designer fashion? Then you’ll love these Singles’ Day sales. Whether you’re single or not, you can save 22% on select designer pieces at FarFetch. We spy big savings on Off-White, Palm Angels, and Salvatore Ferragamo.

farfetch singles day



Shop and get 25% off items at Adidas with the Singles’ Day code “BIGDEAL.”


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Courtesy of Adidas



Get 20% off LoveHoney products using the code “SINGLESDAY.” Now is the perfect time to stock up on sex toys, lingerie, sex toy Advent calendars, and more.

Lovehoney 12 Days of Play Sex Toy Advent Calendar

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Courtesy of LoveHoney



Right now, ASOS is offering 25% off everything with the Singles’ Day promo code “MEDAY.”

Adidas Originals Trefoil Marshmallow Hoodie

SAVE $20
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Courtesy of ASOS



Coach is offering 25% Off its entire Beat Family for Singles’ Day this year.

Beat Shoulder Bag With Rivets

SAVE $148
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Courtesy of Coach




Reebok is celebrating Singles’ Day with 60% off collection items, using the code “SINGLE.”

Workout Ready Fleece Hoodie

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Courtesy of Reebok



At Murad, shoppers can enjoy $11 off orders of $50 or more plus free shipping with the promo code “SINGLES11.”


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Courtesy of Murad