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Giving your lady lingerie on Valentine’s Day is the ultimate twofer present: It’s a gift for her and you. Clearly, you’ll get a lot more out of it than a dozen roses. And Valentine’s Day is the perfect excuse to buy her something special to wear in the bedroom. Unfortunately, a lot of guys don’t know where to buy lingerie online, and there’s a lot of tacky lingerie for sale on the internet.
Before you start shopping, try to do some innocent snooping and rifle through her underwear drawers so you can nail down her size. Once you have that taken care of, consider her style. Is she a chemise girl? Lacy lady? Into bodysuits? Boy shorts? Whether her style is sexy, sporty or girl next door, there’s an option out there for every taste and budget. The trick is knowing where to buy lingerie for Valentine’s Day. That’s why we took the guesswork out of your search by zeroing in on specific styles, stores and brands. Scroll through for the one that fits your V-day date best.
BEST FOR THE ASPIRING INFLUENCER
When she’s all about racking up all those likes on Instagram — and you’re into likes in the bedroom — Revolve has the answer. It’s easy to see why Influencers are known for flocking to the site, as it has hundreds of lingerie brands and is all about trendspotting. They’ve got a few pieces worth highlighting — including the Whisper Sweet Nothings Coucou Bodysuit, Karolina Basque getup and Cassandra Slip — all of which we’ve included below. Any one of these sultry staples will be in rotation long after Valentine’s Day is over.
Whisper Sweet Nothings Coucou Bodysuit
Revolve Bluebella Karolina Basque
MOST INCLUSIVE PICK
Fenty has one of the widest ranges of styles out there and is trendy while still feeling accessible to all kinds of women. This brand prioritizes inclusivity and makes women of all shapes, sizes, and colors feel amazing about their bodies. Fenty X Savage is an amazing pick for any fashion lover, and an opportunity to play with cheekier looks and a non-traditional take on femininity, as well as BDSM-inspired picks. Most of their pieces are sold individually as opposed to set, letting you creatively mix or match. While prices range, they’re generally very affordable, and a unique pick for a queen who likes to stand out from the crowd.
Floral Lace Teddy
Embroidered Lace Corset
Chantilly Cascade Slip
BEST FOR FANS OF BEING FUSS-FREE
Women who are all about keeping it simple will love Canadian brand Fortnight. The line focuses on staying classic and functional, but with technical know-how in a range of sizes. This brand is perfect for women who are curious about lingerie but intimidated by the full garter setups (rightfully so!) They’ve got simple pieces that’ll look elegant on a wide range of body sizes and shapes, and still have sexy flair and detailing that’ll make her look special.
Fortnight Ivy Classic Bra
Fortnight Vega Demi (Nightshade)
Fortnight Ivy Classic Cut Out Slip
BEST FOR OLD HOLLYWOOD VIBES
Always exuding timeless glamour, Net-a-Porter knows how to toe the line between classic pieces and trends, even in their lingerie department. If thong-style underwear isn’t quite right for her, Net-a-Porter has thousands of pieces to choose from. From lacy bras to full sets of designer lingerie, we’re confident you can find the perfect piece for your sweetheart. We’ve picked a few of our favorite pieces here to jumpstart your browsing.
I.D. SARRIERI Midnight Dream Embroidered Tulle Chemise
La Perla Silk-Satin Chemise
I.D. SARRIERI Kaira Silk-Blend Satin and Lace Chemise
5. Agent Provocateur
BEST FOR VIXENS
This lingerie brand just oozes sex appeal, so the woman who knows how to work her angles will snatch it up. Agent Provocateur is also one of the best places to buy lingerie online. For anyone wondering where to buy lingerie online, Agent Provacateur should be your first stop. Amp up the drama after dark with their Damon Waspie corset adorned with gold hardware and boning with a bondage touch. If she’s bold enough, she can also wear it over clothing outside the boudoir. This corset is just one of thousands of seductive pieces available on the brand’s website. This high-end brand can get pricey, but the selection is hard to beat. For extra fun, search through their website with your partner and pick out the perfect lingerie for her together.
Damon Waspie Corset
Lorna Plunge Underwire Bra
Ayla Padded Corset Underwired Bra
NYC-based lingerie brand Journelle is a retailer with a wide array of delicate, sensual items that both feel and look incredible. Their website is elevated and luxurious, but not intimidating, and welcomes a variety of styles rather than catering to just one aesthetic. Journelle’s sets are for the woman that’s sexy but sophisticated, with all kinds of offerings from feminine tulle to supple lace. They’re constantly adding new collections and flawless products, like this chic, barely-there pastel blue offering from Bordelle, or this equally alluring but more affordable little red number from Free People.
Bordelle Selene Bodice Bra
Cosabella Never Say Never Balconette Bra
Free People Charlize Underwire Bra
BEST BUDGET PICK
While many shoppers flock to Lovehoney as their go-to for sex toys and lube, it’s also a surprisingly useful source for lingerie that won’t break the bank, but still has a visually stunning effect. Their lingerie is often sold in sets, making it more affordable than buying individually priced pieces and comes in classic colors and silhouettes, which is perfect if you’re worried about taking too big a risk with a dramatic luxury item. The Lovehoney designs are playful, spicy, and look more expensive than they actually are. Opt for something classic, like this black lace bra and panty set with a garter belt, or a racier pick, like their sizzling red crotchless cut-out teddy with push-up cups.
Lovehoney Plus Size Beau Black Lace Bra Set
Lovehoney Seduce Me Red Push-Up Crotchless Cut-Out Teddy
Lovehoney Plus Size Barely There Sheer Green Babydoll Set
8. Saks Fifth Avenue
The ultimate destination for “grown-up” lingerie, you can choose from all kinds of designer delicates, from La Perla to Versace. The bras can have a hefty price tag, but they all come from iconic and timeless brands with a focus on craftsmanship built to last. Whether you’re looking for a floor-sweeping nightgown or a classic lingerie set, Saks is a great place to find looks that aren’t specifically catered to any age group or style. Instead, they just have an expensive, classy feeling that remains seductive but isn’t tied to any specific era. Peruse full coverage options along with barely-there choices that are incredibly seductive. If you’re looking to splurge and treat the lady in your life, you can’t go wrong with Saks Fifth Ave.
Simone Perele Pary Demi Underwire Bra
La Perla Brigitta Underwire Lace Bra
Fleur du Mal Lace Plunge Demi Bra
9. Kiki De Montparnasse
MOST LUST-WORTHY PICK
Kiki De Montparnasse, the high-end purveyor of gorgeous lingerie and premium sex toys, is a brand that definitely needs to be on your radar for gift-buying. Whether you’re looking for racy garters and a corset, classic panties and bra sets, streetwear-inspired goods, or something with a little more comfort for day-to-day wear, KiKi’s is for a bold and confident wearer who isn’t afraid to show a little (OK, a lot) of skin. The quality is superb, and all these pieces are very well made and cut perfectly, making for the perfect fit that looks and feels amazing. Lovers of black lingerie won’t be disappointed.
Illusion Demi Bra
All Over Lace Underbust Corset
10. Fleur Du Mals
Fleur Du Mal is one of the most stylish options on our roundup of the best places to buy lingerie — they’re masters of creating tiny, beautiful silk things, and even offer pre-wrapped gift sets with breathtaking bedroom essentials. Their materials and silhouettes are ultra-luxurious and sensual, with a serious nod towards French culture. Colors are less whimsical and more timeless, like blush pink, classic blacks and romantic reds, although they do have less conventional offerings as well, like this ice cream print garter belt or a banana embroidered balconette bra. For a European style with a tailored fit and attention to detail when it comes to craftsmanship, consider Fleur du Mals.
Lily Embroidery Cupped Bodysuit
Chain Strap Slip
Lily Embroidery Babydoll & V String Set
11. For Love & Lemons
Although it’s made to make a woman feel sexy in her own skin, lingerie doesn’t always have to be so serious. These are some more playfully erotic pieces by indie brand Love & Lemons, who recently created a line for Victoria’s Secret. Feminine pinks, angelic white lace, and printed options all stand out from the crowd and will have your girl feeling comfortable in her skin, showing off her assets with confidence. The look is fresh, modern, and foxy, with just the right amount of detail — all for a reasonable price point.
Firework Floral Underwire Bra
Odette Floral Bustier
Fan Floral Thong Panty
12. Dita Von Teese
Lingerie is an art, and no one knows that better than Dita Von Teese. Her brand is burlesque-inspired, with looks ranging from mild to wild. The looks have a little more old-world sophistication than the ultra-modern, bondage-inspired brands with their clean lines, and there’s something timeless about this brand’s offering, which has something for every kind of woman. While a lot of celebrity labels can be kind of kitschy, this vintage-inspired brand gets it right with its thoughtful design choices.
Rosabelle Underwire Bra
BEST FOR LARGER BUSTS
Torrid has a wide selection of budget-friendly options for curvy and larger busted babes. Many sites cater to smaller body sizes but Torrid does the opposite, offering looks that will support your lover and make her feel her hottest. Choose from spicy little numbers like this tight red chemise with lace-up detailing, or this pale pink underwire bralette with O-rings and cleavage-enhancing straps. Most designs don’t cost more than $50, but despite the low price point, these pieces are made to celebrate and show off your woman’s gorgeous curves.
Light Pink Lace Harness Longline Underwire Bralette
Mesh Black Maribou Cut Out Cheeky Panty
Lace Up Red Underwire Chemise
14. Playful Promises
Playful Promises is one of the most popular retailer destinations for those looking at where to buy lingerie for the woman in their life. From crowd-pleasing pieces like this black harness balcony bra that’ll make her feel powerful to a strappy, mesh-backed brief that proves high-waisted is most definitely sexy, there’s something for everyone here. This brand also sells a one-of-a-kind retro collection that’s inspired by the pin-up model aesthetic, like this best-selling bullet bra by Bettie Page — it’s a little bit coy, a little bit cheeky, and very retro-inspired, turning your girl into a modern-day Marylin.
Bettie Page Black Spiral Switch Bullet Bra
Dakota Green & Gold Snake High Waist Brief
Felicity Hayward X PP Danielle Black Harness Balcony Bra
15. Thistle and Spire
If the woman in your life is a total baddie and she knows it, opt for Thistle and Spire, which has looks that you won’t find anywhere else, but won’t break the bank. Filled with chokers, strappy things, and edgy embroideries like this tattoo-inspired black bodysuit that will turn her into the femme fatale of your dreams, or the babydoll equivalent which is unlike anything we’ve seen before. Their Medusa bodysuits, available in a range of colors, also mimic a snake tat on the torso that hits all the right places. If your partner is bold enough, these bodysuits can also be worn out on the town — if the two of you make it outside the bedroom in this get-up.
16. Hanky Panky
BEST SUSTAINABLE PICK
If your babe is eco-friendly and thinks saving the environment is sexy, grab her a barely-there something from sustainable brand Hanky Panky, which recycles its fabric waste, uses responsibly sourced fibers and minimal packing materials. For the woman who hasn’t yet done a deep dive into the world of lingerie, this is a great way to test the waters. Along with gift cards that’ll ensure she gets exactly what she wants, Hanky Panky has a full-on Valentine’s Day gift guide filled with intimates that the both of you will fall in love with, like this black crotchless teddy which comes in a giftable box, or any of their signature low rise thongs in your partner’s favorite print.
Birthday Suit Packaged Crotchless Teddy
Peek-a-Boo Lace Front Tie Bralette
Printed Signature Lace Boyshort
17. Honey Birdette
With sumptuous silhouettes, colors, and materials, every one of Honey Birdette’s designs will leave your jaw on the floor once bae tries it on. Plus, if she’s not into a certain piece, this brand has a helpful 45-day return policy, and she’ll definitely find something that tickles her fancy on this website, which is fun to browse through together. From teddies to sexy satin bras, this brand is all about a grown-up kind of femininity that both the viewer and the wearer will supremely enjoy. Pieces are elegant, provocative, and often feature bold hardware. They also have bondage-inspired picks and latex for a more BDSM-themed experience — think gold-locking chains, padlocks, and keys, like this Chastity Passion bra and bottoms set.
Kukuro Jade Bra
Chastity Passion Bra and Bottoms Set
Jerry Black Dress
18. Dora Larson
BEST FOR FASHIONISTAS
This name has gotten the fashion world buzzing, and you won’t find an editor that doesn’t want to get their hands on a Dora Larson piece. Ideal for fashionistas and color-lovers, the designs and fit of this trending small business are sure to make your lady swoon. There are plenty of opaque options as well as completely sheer mesh bras that bare all. With unexpected color contrasts, striking pastels and richer tones that make a statement, this is undeniably the underwear brand for the cool and/or sporty girl in your life who inspires you.
Penelope Lace High Apex Underwire Bra
Aralie Lace Trim Underwire Bodysuit
Karla Lace Strapless Bra
BEST MINIMALIST PICK
Bali-based lingerie brand gooseberry doesn’t make things crazy with tons of prints or loud colors. Instead, they offer classic bras and panties for the understated lady with some serious va-va-voom and a sophisticated yet ever-youthful vibe. From underwire to soft cups, Gooseberry doesn’t overcomplicate things, and they have plenty of color choices. They know what works and flatters the female figure, and when you see your stripped-down partner looking like a total goddess in it, you’ll be oh so grateful for that. Most of their individual products don’t cost more than $100, though they have an expensive aesthetic.