Feud Alert: The British Prime Minister is Mad at Cadbury For Dropping “Easter” From Its Egg Hunt

By April 7, 2017
British Prime Minister Mad That Cadbury
MUST CREDIT: Cadbury/National Trust/Rex. Only for use in this story. Editorial Use Only. No stock, books, advertising or merchandising without photographer's permission Mandatory Credit: Photo by Cadbury/National Trust/REX/Shutterstock (4588344b) Eggs stored in temporary locations at C18th Georgian country estate, Osterley Park & House, Hounslow, London National Trust hides 21.5 tonnes of chocolate eggs this Easter, Britain - 27 Mar 2015 Over a quarter of a million Cadbury Eggheads are being delivered to National Trust properties ahead of the annual Cadbury Eggsplorers Easter Egg Trails taking place over 3rd-6th April. National Trust staff have taken delivery of 21.5 tonnes of chocolate eggs for the event. With thousands of eggs to store, staff have been getting creative about where to conceal the eggs so no one finds them before Easter. Temporary locations include inside of grandfather clocks, pianos, vases and bookcases. The 250,000 Eggheads are now ready and waiting for families to unleash their inner explorer at these adventurous trails taking place across the country. Now in its eighth year, over 300 properties are taking part and with 680,000 people getting involved last year, the National Trust is expecting a huge turnout, especially if the sun makes an appearance! To join in with the fun and find a Cadbury Eggsplorers Easter Egg Trail near you, visit www.eastereggtrail.com
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* Cadbury’s Easter Egg Hunt changed to “Great British Egg Hunt”
* Prime Minister Theresa May says dropping “Easter” is “absolutely ridiculous”
* Cadbury says it wants people from all faiths to enjoy their treats

Cadbury is changing a decades-old Easter tradition and people are hopping mad about it.

U.K. Prime Minister Theresa May is fighting back at Cadbury, after the candy maker dropped the word “Easter” from their annual egg hunt organized with charity group, the National Trust.

Cadbury and the National Trust re-branded the name of their event from the “Easter Egg Trail” to the “Great British Egg Hunt” or “Cadbury Egg Hunt” for 2017. Both groups still use Easter in their promotional materials for the event, but have removed the word from their main posters and ads.

May told a local news station this week that the stance is “absolutely ridiculous.” “I don’t know what they are thinking about frankly,” she told ITV News. “Easter’s very important… It’s a very important festival for the Christian faith for millions across the world.”

May, who identifies as a practicing Christian, isn’t alone in expressing her displeasure. UK church leaders have accused Cadbury of “airbrushing faith” from the chocolate hunt, saying the company’s Quaker founder, John Cadbury, would have been disappointed to see what’s happening.

Cadbury released a statement saying that the phrase Easter has been used in its marketing campaigns for “over 100 years.” Still, the company adds, “we invite people from all faiths and none to enjoy our seasonal treats.”