Korean beauty

The Korean Beauty trend (more commonly known as “K-Beauty”) has hit our shores and shows no signs of slowing down.

Often typified by a multi-step skin care regime — which includes the use of restorative serums, gentle cleansers and facial sheet masks — K-Beauty promotes a slower, habitual and more sensitive approach to self-care. The thinking behind it is simple: your skin care regime should be as layered as your skin itself, with different products treating different needs.

Koreans are known for their soft and supple skin, glowing complexion (often achieved using peeling gels or skin brightening products), lack of obvious pores (achieved using pore refiners) and lack of visible lines and wrinkles (which probably owes a little bit to genetics too).

K-Beauty products also help with evening out skin tone and keeping you moisturized from head to toe.

More than just skin care, the K-Beauty trend these days has also extended into makeup and hair products, too. Think Korean hair masks that work the same way as a facial mask, only wrapped around dry, delicate strands of hair.

At the end of the day, Asian beauty has always been seen as an ideal in the skin care industry, beloved by both beauty editors and casual observers alike. Now, it’s easier than ever to get your hands on those products that have been one of Korea’s best-kept secrets for years. The secret is out: and we’re here to help you navigate these new waters, which could (hopefully) contain the secret to youth… or something very close to it.